DAILY DIGEST – 12.13.18

SURVIVOR tops Wednesday Primetime; Facebook Watch grabbing 400 million monthly views

BROADCAST RATINGS:

Network Average:

WEDNESDAY, 12.12.18 CBS ABC NBC FOX CW
Adults 18-49 rating/share 1.1/5 1.0/5 0.8/3 0.5/2 0.3/1
Total Viewers (millions) 6.55 4.33 4.47 1.9 0.96

 

Broadcast Primetime Live + Same Day – Wednesday, December 12, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. Survivor (CBS) 1.5/7 7.71
  Ellen’s Game of Games (NBC) – P 1.2/5 5.95
  The Goldbergs (ABC) 1.1/5 5.29
  Empire (FOX) – R 0.6/3 2.18
  Riverdale (The CW) 0.4/2 1.21
       
8:30 p.m. American Housewife (ABC) 1.0/4 4.61
       
9 p.m. Modern Family (ABC) 1.4/6 5.71
  SEAL Team (CBS) 1.0/4 6.54
  Little Big Shots (NBC) – S 0.8/3 5.21
  Star (FOX) – R 0.5/2 1.62
  All American (The CW) 0.2/1 0.71
       
9:30 p.m. Single Parents (ABC) 0.9/4 3.62
       
10 p.m. Criminal Minds (CBS) 0.8/3 5.4
  A Million Little Things (ABC) 0.7/3 3.37
  A Legendary Christmas With John and Chrissy (NBC) – R 0.4/2 2.25

Ratings Report:

  • CBS won the night overall on Wednesday, while usual Wednesday winner Fox sat out primetime last night. On CBS, SURVIVOR was the highest rated show overall, maintaining a 1.5 from last week, while SEAL TEAM rose two tenths to 1.0, its highest rated episode since April. CRIMINAL MINDS rounded out the night also on an up note, bumping up a tenth to 0.8.
  • ABC comedies had a pretty good night (for once) and came in right behind CBS. MODERN FAMILY (1.4), SINGLE PARENTS (0.9) and AMERICAN HOUSEWIFE (1.0) all ticked up a tenth from last week, while A MILLION LITTLE THINGS held on with another 0.7. The only show to wobble was THE GOLDBERGS, which slipped a tenth to 1.1.
  • NBC had a full line-up of holiday specials. ELLEN’S GAME OF GAMES scored a decent 1.2 and just shy of 6 million viewers overall, while a holiday edition of LITTLE BIG SHOTS drew a 0.8. An encore of A LEGENDARY CHRISTMAS WITH JOHN AND CHRISSY posted a 0.4 to round out the night.
  • Lastly, CW kept chugging along at a steady pace; RIVERDALE (0.4) and ALL AMERICAN (0.2) matched last week’s ratings.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Tuesday, December 11, 2018

Show Net Time Total viewers
(000s)
18-49
rating
BELOW DECK BRAVO 9:00 PM 2,110 0.8
CURSE OF OAK ISLAND HISTORY 9:00 PM 3,218 0.7
WWE SMACKDOWN: WWE SMACKDOWN USA 8:00 PM 1,977 0.7
ESPN ORIGINAL DOCUMENTARY ESPN 9:00 PM 1,210 0.5
CHRISLEY KNOWS BEST USA 10:00 PM 1,093 0.4
RACHEL MADDOW SHOW MSNBC 9:00 PM 3,320 0.4
CHRISLEY KNOWS BEST USA 10:31 PM 988 0.3
GUEST BOOK, THE TBS 10:30 PM 912 0.3
CURSE OF OAK BEHIND DIG HISTORY 8:30 PM 1,486 0.3
WELCOME TO MURDERTOWN INVESTIGATION 9:00 PM 1,175 0.3
CUOMO PRIME TIME CNN 9:00 PM 1,567 0.3
BODY CAM INVESTIGATION 10:00 PM 1,104 0.3
BROTHERS IN ARMS HISTORY 10:03 PM 902 0.3
INK MASTER PARAMOUNT 10:00 PM 662 0.3
LEAH REMINI: SCNTLGY SPCL A&E 9:00 PM 884 0.3
CNN TONIGHT CNN 10:00 PM 1,419 0.3
HOUSE HUNTERS HOME 10:00 PM 1,492 0.3
CHALLENGE: CT MARRIED MTV 9:00 PM 449 0.3
DAILY SHOW COMEDY 11:00 PM 829 0.3
CHOPPED FOOD 9:00 PM 918 0.3
PARDON THE INTERRUPTION ESPN 5:30 PM 800 0.3
TUCKER CARLSON TONIGHT FOX NEWS 8:00 PM 2,662 0.3
ANDERSON COOPER 360 CNN 8:00 PM 1,367 0.3
LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 2,633 0.2
SPORTSCENTER 12AM ESPN 12:00 AM 495 0.2

Of Note:

  • Bravo’s BELOW DECK floated to the top of the cable list on Tuesday, scoring a high of 0.8 in adults 18-49, and up a tenth from last week. It knocked CURSE OF OAK ISLAND down to number two, holding fast at 0.7, while USA’s usual WWE SMACKDOWN rounded out the top three, also maintaining a 0.7 for another week.
  • Despite winning in overall viewers in 2018, Fox “News” talking fathead Hannity has fallen out of cable ratings in the past few weeks, while Rachel Maddow on MSNBC continues to be a mainstay. Maddow’s show nearly cracked the top five on Tuesday, reaching a 0.4 for the night (typically she rates around a 0.3) and 3.3 million viewers. Fox News does still continue to get on to the list (mostly with Tucker Carlson), although his audience numbers are slipping.

 

OTHER NEWS:

  • CANCELATIONS:
    • CBS All Access has called it quits with ONE DOLLAR, the hour-long mystery thriller following how one dollar bill affects an entire town. It’s the first show CBS has canceled on the service since launching All Access in 2014.
  • PROJECTS GREENLIT/ORDERED:
    • JERSEY SHORE FAMILY VACATION will be going ahead with a third season. MTV has renewed the top rated unscripted series ahead of its season 2 finale, and is part of MTV’s continued streak of primetime growth among the coveted 18-34 and 18-49 demographics.
  • BUSINESS BRIEFS:
    • Amid announcements of renewals for four of its original shows, Facebook released viewing numbers for its year-old Watch service. Although the company was quick to crow about its 400 million monthly views, the majority of these data points showed an average viewing time of around a minute. Of that 400 million, around 75 million of those views are for 20+ minutes (still strong momentum for a young service). While some analysts are trying to pit YouTube and Facebook in the same category for chasing young viewers, it seems a bit like comparing apples to oranges, in my opinion, since YouTube has always been a video site with comments as a secondary feature, whereas Facebook has always been a social site for commenting, and then added video. Of course the scales for viewing are tipped in YouTube’s favor! I highly doubt Watch will ever touch YouTube’s average viewer count, but then again, does it have to? I find that a much more interesting question to ponder in the changing multimedia landscape. I have my doubts over the value of comparing views to views across digital networks, especially when that may not be the key indicator of success. For a program that lives in a place where viewing video may only be one component of engaging with story content, simple video viewing tallies and watch times do not fully illuminate the whole of an individual’s engagement with that story. Instead, if one is to look at a project from a multi-faceted view, where teasing out a story could conceivably go across video, conversations, articles, games, etc. under one big story umbrella, it seems like there needs to be a formula to track conversational engagement across several data points (video views + mentions/tags + engagement with ancillary story components [games, articles, inter-episode storytelling via other media]) to determine a single score that more accurately captures a property’s value among engagers (perhaps a more accurate word to define viewers, as viewing is inherently passive and that’s simply not how most humans interact with stories anymore).
      • TL; dr: using view counts and Nielsen ratings is feeling not-so-charmingly antiquated, and there needs to be a more holistic way to quantify engagement with stories across all its iterations, not just watching content.

 

 

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