DAILY DIGEST – 12.3.18

SUNDAY NIGHT FOOTBALL leads, but falls in key demo in week-to-week ratings; VICTORIA’S SECRET annual fashion special sinks to lowest rating ever; Nexstar sets $4.1 billion USD merger deal with Tribune

BROADCAST RATINGS:

Network Average:

SUNDAY, 12.2.18 NBC FOX CBS ABC CW
Adults 18-49 rating/share 4.0/15 2.0/8 1.1/5 0.8/3 0.3/1
Total Viewers (millions) 13.84 6.06 8.27 3.98 1.09

 

Broadcast Primetime Live + Same Day – Sunday, December 2, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
7 p.m. NFL Overrun (FOX) 4.6/19 15.85
  Football Night in America (NBC) 1.9/8 7.27
  60 Minutes (CBS) 1.3/5 10.52
  America’s Funniest Home Videos (ABC) 0.8/3 5.4
       
7:30 p.m. The OT (FOX) 2.6/11 8.6
       
8 p.m. SNF Pregame (NBC) 4.0/15 14.42
  The Simpsons (FOX) 1.6/6 4.39
  Garth! Live at Notre Dame (CBS) (8-10 p.m.) – S 1.3/5 8.85
  Dancing with the Stars: Juniors (ABC) 0.6/3 3.78
  Supergirl (The CW) 0.4/2 1.26
       
8:30 p.m. NFL Football (NBC) (8:20-11:30 p.m.) 4.8/19 15.84
  Bob’s Burgers (FOX) 1.2/5 3.03
       
9 p.m. Family Guy (FOX) 1.2/5 2.73
  Shark Tank (ABC) 0.7/3 3.47
  Charmed (The CW) 0.3/1 0.92
       
9:30 p.m. REL (FOX) 0.6/3 1.61
       
10 p.m. Victoria’s Secret Fashion Show (ABC) – S 0.9/4 3.27
  NCIS: Los Angeles (CBS) – R 0.6/3 4.87

Ratings Report:

  • NBC captured the top spot among broadcasters on Sunday night, although its broadcast of the Chargers versus Steelers SUNDAY NIGHT FOOTBALL game posted an early 4.8, down six-tenths from last week’s prelim rating. SUNDAY NIGHT PREGAME is also down six-tenths, scoring a 4.0 last night versus a 4.6 last week.
  • Fox rose to second place, mostly on the strength of an overrun late afternoon NFL game (2.6). The rest of the night rose correspondingly; THE SIMPSONS is currently up seven-tenths over last week at 1.6, while BOB’S BURGERS (1.2/+.3), FAMILY GUY (1.2)/+.5), and REL (0.6) all basically matched ratings in line with the last time Fox had an NFL overrun. Most likely, everything will adjust downward later in the day.
  • Without a football lead-in, CBS scripted took the night off in favor of country music special GARTH! LIVE IN NOTRE DAME, which drew a respectable 1.3 in 18-49s and 8.85 million viewers.
  • ABC was mostly steady; DANCING WITH THE STARS: JUNIORS (0.6) and SHARK TANK (0.7) both matched ratings with last week, while the 2018 installment of the VICTORIA’S SECRET FASHION SHOW drew a 0.9 and 3.27 million viewers, down six-tenths from last year, when the special aired on CBS.
  • CW Sunday rebounded a bit, with both SUPERGIRL (0.4) and CHARMED (0.3) rising a tenth.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Thursday, November 29, 2018

Show Net Time Total viewers
(000s)
18-49
rating
NFLN THU NT FOOTBALL – NO VS. DAL NFL NETWORK 8:23 PM 3,201 1.1
JERSEY SHORE: FAM VACAY MTV 8:00 PM 1,133 0.7
NFLN THU NT PRE-KICK NFL NETWORK 8:05 PM 1,763 0.6
NFLN THU NT POST-GAME NFL NETWORK 11:18 PM 1,485 0.6
NBA BASKETBALL -WARRIORS/RAPTORS TNT 8:14 PM 1,144 0.4
FLORIBAMA SHORE MTV 9:01 PM 727 0.4
NBA BASKETBALL – CLIPPERS/KINGS TNT 10:54 PM 782 0.4
RACHEL MADDOW SHOW MSNBC 9:00 PM 3,407 0.4
FLORIBAMA SHORE MTV 10:02 PM 569 0.3
TENDER TOUCHES ADULT SWIM 12:30 AM 579 0.3
NFLN THU NT PREGAME NFL NETWORK 7:30 PM 851 0.3
NFL TOTAL ACCESS NFL NETWORK 11:57 PM 718 0.3
LIVE PD PRESENTS: PD CAM A&E 10:01 PM 1,151 0.3
LIGA MX – TIGRES/UNAM UNIVISION 10:02 PM 670 0.3
SHAHS OF SUNSET BRAVO 9:00 PM 876 0.3
LIVE PD PRESENTS: PD CAM A&E 10:32 937 0.3
PARDON THE INTERRUPTION ESPN 5:30 PM 826 0.3
LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 2,746 0.3
TENDER TOUCHES ADULT SWIM 12:45 AM 525 0.3
LIGA MX – TOLUCA/AMERICA UNIVISION 7:30 PM 584 0.3
ESPN ORIGINAL DOCUMENTARY: 30 FOR 30: THE LAST DAYS OF KNIGHT ESPN 7:30 PM 791 0.3
SPORTSCENTER PRIME ESPN 7:00 PM 634 0.3
IMPRACTICAL JOKERS TRUTV 10:00 PM 495 0.3
BEAT B. FLAY FOOD 10:00 PM 911 0.3
CASE THAT HAUNTS ME, THE INVESTIGATION 11:00 PM 1,052 0.3

Of Note:

  • NOTE: Comparisons are made to two weeks ago, as last Thursday was Thanksgiving.
  • As usual, THURSDAY NGIHT FOOTBALL topped the list; the game between the New Orleans Saints and Dallas Cowboys scored a 1.1 in 18-49s, a tenth up over last week’s Green Bay vs. Seattle game two weeks ago.
  • JERSEY SHORE FAMILY VACATION followed up in the number two spot, at a steady 0.7, while NFL PRE and POST game shows neck and neck at 0.6 apiece, although the pre-kick narrowly edged out the post show on NFL Network to round out the top three.
  • A&E’s LIVE PD: PD CAM continued to put up steady 0.3s, averaging around a million viewers between the two airings.

 

OTHER NEWS:

  • DEVELOPMENT NEWS:
    • Facebook Watch has announced plans to air all episodes of cult favorites BUFFY THE VAMPIRE SLAYER, ANGEL, and FIREFLY in an attempt to boost Watch viewership and spark conversations around “nostalgic” content on the online giant. It’s worth a shot – everyone else is doing it, so why not Facebook – but the Watch product has been slow to catch on in the US, seeing around 50 million views a month, lagging far, far behind YouTube’s 1.8 billion average monthly views. Just my personal opinion, but Facebook would have better spent that non-exclusive deal money for the shows on a UX/UI design that actually makes the Watch tab navigable, instead of the disorganized, random, and hard to search mess it currently is.
  • PROJECTS GREENLIT/ORDERED:
    • Check out the first trailer for Pop’s FLACK, starring Anna Paquin. It’s 70 seconds of quick-cutting, heart pounding POV footage as Paquin, playing a crisis PR strategist, gets you from a coke-fueled party to the stage of an awards show. The show itself centers around Paquin’s character Robyn, an American PR executive living in London who must figure out how to make the best of bad situations and somehow manage to get out unscathed. The show looks to have a darker bite to it, along the lines of Ray Donovan, and I’ll check it out when it premieres 21 February. The production is a co-venture between Pop in the US and UKTV in the UK.
    • NBC has ordered an additional two episodes of each of the CHICAGO franchises, bringing season orders for PD, MED, and FIRE up to 22 episodes each for 2018-19.
  • BUSINESS BRIEFS:
    • Pew released a new study that shows that Americans still primarily get their news from television, although the ground is shifting beneath its feet. While it’s of no surprise that Americans continue to prefer watching to reading the news, among 18-49s, reading news online showed the biggest two-year gains (28% in 2016; 34% today), while television declined slightly (46% to 44%), while print continues to dwindle into irrelevance (11% to 7%). Check out the below charts for more info, and read highlights from the report HERE.
    • 41st president of the United States, George H.W. Bush passed away over the weekend, at the age of 94. He is currently lying in state in the Rotunda of the Capitol Building in Washington DC, and all major news outlets and broadcasters have set plans to air the public funeral on 5 December. Special coverage, documentaries, and retrospectives have been set by NBC News and MSNBC to begin as early as today.
    • Tribune Media has found a new company to wed after its merger with Sinclair Broadcast Group fell apart earlier this year. Nexstar Media has put up a whopping $4.1 billion USD to acquire Tribune, a two hundred million increase over Sinclair’s previous doomed bid. Nexstar, which has grown from a single Pennsylvania radio station in 1996 into a local TV giant, will vault ahead of Sinclair Broadcast Group as the largest owner of local stations after the deal closes. Chances that the Nexstar deal will close where Sinclair failed are already looking more favorable, as the company has already laid out what it calls a “clear path” through the FCC regulatory process, largely hinging on its pledge to divest itself of enough stations to remain at the current 39% ownership cap.

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