DAILY DIGEST – 11.30.18

THURSDAY NIGHT FOOTBALL captures highest rating ever on any network; WILL & GRACE sinks to series low; Netflix cancels DAREDEVIL, leaving only two Marvel properties on the streamer

BROADCAST RATINGS:

Network Average:

THURSDAY, 11.29.18 FOX CBS ABC NBC CW
Adults 18-49 rating/share 4.5/19 1.0/5 0.8/3 0.6/3 0.4/2
Total Viewers (millions) 15.74 6.83 3.41 2.4 1.26

 

Broadcast Primetime Live + Same Day – Thursday, November 29, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. NFL Football (FOX) (8-11 p.m.) 4.5/19 15.74
  The Big Bang Theory (CBS) – R 1.2/5 8.1
  Olaf’s Frozen Adventure (ABC) – R 0.9/4 4.01
  LEGO: Jurassic World (NBC) – P 0.5/2 2.13
  Supernatural (The CW) 0.4/2 1.51
       
8:30 p.m. Young Sheldon (CBS) – R 1.1/5 7.86
  Toy Story That Time Forgot (ABC) – R 0.8/3 3.29
  LEGO: Jurassic World (NBC) 0.4/2 1.49
       
9 p.m. Mom (CBS) 1.1/5 7.42
  Wonderful World of Disney: Holiday Celebration (ABC) (9-11 p.m.) – S 0.7/3 3.17
  Will & Grace (NBC) 0.6/3 2.78
  Legacies (The CW) 0.3/1 1.01
       
9:30 p.m. Murphy Brown (CBS) 0.8/3 5.59
  I Feel Bad (NBC) 0.4/2 1.81
       
10 p.m. S.W.A.T. (CBS) 0.7/3 5.19
  Law & Order: SVU (NBC) 0.7/3 3.8

Ratings Report:

  • THURSDAY NIGHT FOOTBALL scored a huge win last night, putting up a 4.5 rating in the 18-49 demo and pulling in 15.74 million viewers. Looking to the metered markets, the game scored a 14.6/25 on Fox and the NFL Network, the highest rated ever not just for Fox, but any network ever. YOY, compared to week 13 of the 2017/18 season, last night’s game is sitting 36% higher in early ratings, and will most likely adjust up in the final.
  • The rest of the night was considerably quieter, and more holiday-filled. ABC ran a lineup of holiday specials, beginning with OLAF’S FROZEN ADVENTURE, a terrible, disjointed mess that still managed to grab a 0.9 for the night, followed by TOY STORY THAT TIME FORGOT (0.8) and a two-hour WONDERFUL WORLD OF DISNEY: MAGICAL HOLIDAY CELEBRATION (0.7).
  • NBC struggled; back-to-back episodes of LEGO: JURASSIC WORLD scored 0.5 and 0.4, while dropping 30% of its audience episode to episode. WILL & GRACE hit a series low 0.6, and both I FEEL BAD (0.4) and LAW & ORDER: SVU (0.7) also sank to new lows.
  • CBS had its own struggles – MOM’s 1.1 rating last night was down two tenths from last week and a season low, while SWAT (0.7) also dropped a tenth. MURPHY BROWN maintained its 0.8 for another week in a row.
  • CW had a steady night, with both SUPERNATURAL (0.4) and LEGACIES (0.3) matching ratings from last week.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Wednesday, November 28, 2018

Show Net Time Total viewers
(000s)
18-49
rating
COLLEGE BASKETBALL REGULAR SEASON – CAROLINA/MICHIGAN ESPN 9:31 PM 1,564 0.6
BLACK INK CREW VH1 10:00 PM 996 0.5
SOUTH PARK COMEDY 10:00 PM 832 0.5
VIKINGS HISTORY 9:00 PM 1,938 0.5
REAL HOUSEWIVES OF NJ BRAVO 9:00 PM 1,139 0.4
CHRISLEY KNOWS BEST USA 9:00 PM 1,087 0.4
TENDER TOUCHES ADULT SWIM 12:30 AM 711 0.4
SPORTSCENTER LATE ESPN 11:33 PM 751 0.3
VIKINGS SPECIALS HISTORY 8:00 PM 1,569 0.3
SHATTERED INVESTIGATION 10:00 PM 1,422 0.3
PARDON THE INTERRUPTION ESPN 5:30 PM 841 0.3
CHRISLEY KNOWS BEST USA 9:30 PM 952 0.3
CONAN SPECIAL TBS 10:00 PM 687 0.3
TENDER TOUCHES ADULT SWIM 12:45 AM 606 0.3
RACHEL MADDOW SHOW MSNBC 9:00 PM 2,971 0.3
GUY’S GROCERY GAMES FOOD 9:00 PM 757 0.3
SPORTSCENTER EARLY ESPN 6:00 PM 579 0.3
COLLEGE BASKETBALL REGULAR SEASON – VIRGINIA/MARYLAND ESPN 7:30 PM 848 0.3
REAL HOUSEWIVES OF DALLAS BRAVO 10:00 PM 667 0.3
HOMICIDE HUNTER LT JOE KENDA INVESTIGATION 9:00 PM 1,470 0.3
CATFISH: THE TV SHOW MTV 9:00 PM 512 0.3
DAILY SHOW COMEDY 11:00 PM 774 0.3
TUCKER CARLSON FOX NEWS 8:00 PM 2,815 0.2
HOUSE HUNTERS INTL HOME 10:30 PM 1,289 0.2
HOUSE HUNTERS HOME 10:00 PM 1,257 0.2

Of Note:

  • Note: Ratings comparisons are to Wednesday two weeks ago, due to the Thanksgiving holiday. In general, there wasn’t much movement anywhere, but here are the highlights:
  • College Basketball predictably led, with a 0.6 rating in the 18-49 demographic for their broadcast of the South Carolina Gamecocks against the Michigan Wolverines on ESPN.  The other members of the week’s top 3 both held strong at a 0.5 rating, with BLACK INK CREW on VH1 in second place and SOUTH PARK on Comedy Central a hair below in third.
  • VIKINGS debuted a new season on History at 0.5 as well, about even with the previous season’s finale.  THE REAL HOUSEWIVES OF NEW JERSEY on Bravo fared about as well as it always does, at 0.4.

 

OTHER NEWS:

  • CANCELATIONS:
    • In a surprise move, Netflix has canceled one of its most-acclaimed Marvel series, DAREDEVIL. The third season, released a month ago, received high praise from critics and fans alike, and while Netflix assured fans that the three seasons of the show will remain on Netflix indefinitely, Marvel’s press release on the cancelation included the line, “We look forward to more adventures with the Man without Fear in the future.” It raises speculation that, as Marvel series wind down on Netflix, the Disney-owned superhero studio will instead reinvent the properties on to Disney+, set to launch next year. Netflix still has two Marvel series in its inventory: JESSICA JONES and THE PUNISHER.
  • BUSINESS BRIEFS:
    • WarnerMedia kicked off an investor’s meeting yesterday with remarks from CEO John Stankey, who said that “incumbents” should see their libraries “get a lot thinner” in the coming 18-24 months. He didn’t call out Netflix by name, but left little question of who he was referring to. Presuming AT&T owned WarnerMedia reclaims its library of content from Netflix, it puts the Walmart of content down two substantial content distributors, Disney (and its attendant Marvel properties, as mentioned above), and 100 years worth of Warner owned content. What this means for Netflix in the long term remains to be seen, but the streaming landscape is going to look a whole lot different by 2020, and if Netflix’s library is significantly thinned as indicated, I wonder how many subscribers will drop the service if they can no longer do “one stop shopping” for content consumption. Stankey summed up the dilemma succinctly, “Their pressure is they’ve got to make this pivot to get people off of viewing content that sits in our library, or the Disney library, and get it onto their own.”
    • During the same investor meeting, WarnerMedia also unveiled its streaming service plan: a three-tiered service that breaks down as follows:
      • Set to launch beta-version of the service Q4 2019
      • Tier 1: Entry-level movie-focused package
      • Tier 2: Premium service with original programming and blockbuster movies
      • Tier 3: Bundled content from tiers 1 & 2, plus an extensive library of WarnerMedia and licensed content
      • No prices set, but if they follow pricing/tier models of other services, I’m expecting tiers to be anywhere from $4.99-$14.99/month

 

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