THURSDAY NIGHT FOOTBALL rises YOY on Thanksgiving 2018
|Adults 18-49 rating/share||5.5/24||1.9/8||0.8/3||0.4/2||0.1/1|
|Total Viewers (millions)||18.34||6.0||4.93||2.58||0.63|
Broadcast Primetime Live + Same Day – Thursday, November 22, 2018
|8 p.m.||NFL Football (NBC) (8-11 p.m.)||5.5/24||18.34|
|MasterChef Junior: Celebrity Showdown (FOX) (8-10 p.m.) – S||1.9/8||6.0|
|The Big Bang Theory (CBS) – R||0.8/3||5.59|
|iHeart Radio Music Festival (The CW) (8-10 p.m.) – R||0.1/1||0.63|
|8:30 p.m.||Young Sheldon (CBS) – R||0.9/4||5.5|
|9 p.m.||The Big Bang Theory (CBS) – R||0.9/4||5.3|
|Meghan’s New Life: The Real Princess Diaries (ABC) – S||0.3/1||2.65|
|9:30 p.m.||Murphy Brown (CBS)||0.8/3||4.75|
|10 p.m.||S.W.A.T. (CBS) – R||0.5/2||3.52|
|I’m Coming Home (ABC) – S||0.3/1||2.03|
- With a holiday on, most networks either aired specials or reruns, with the obvious exception being the traditional THURSDAY NIGHT FOOTBALL Tukey-Day game. The game between the Atlanta Falcons and New Orleans Saints drew a 5.5 rating in 18-49s and 18.34 million viewers. The prelim rating is a big rebound for the sport over 2017, with the prelim rating currently tracking 18% ahead of 2017’s numbers.
- Coming in second place was the Fox special MASTERCHEF JUNIOR: CELEBRITY SHOWDOWN, which scored 1.9 and took in 6 million viewers of its own, also the second highest viewership of the night.
- ABC ran a series of specials, which all ran fairly close to each other in ratings: 20/20’s in-depth look at MARY POPPINS RETURNS reached a 0.4 in rating and just over 3 million viewers, while MEGHAN’S NEW LIFE: THE REAL PRINCESS DIARIES (0.3/2.65mm viewers) and I’M COMING HOME (0.3/2.03mm viewers) were quiet blips as the night wore on.
- CBS ran a new episode of MURPHY BROWN and I’m still pondering the results. Choosing to air a new episode in a series on a major holiday is a risky decision unless CBS is looking to burn off the episodes, and considering the tepid performance of the rebooted comedy, that makes sense. However, where I would normally expect to see a dip, the show was fairly steady week to week, earning an 0.8 in 18-49s; admittedly, this is a tenth down week-to-week, but right in line with the average, so I’d call the performance surprisingly solid and a positive sign that there is an enduring fan base there. I’m not a big fan of the reboot personally (it more than shows its age and the beats are painfully telegraphed), but I’ll be watching the numbers more closely as it gets towards network decisions in spring.
- NOTE: Cable ratings for Wednesday are delayed due to the holiday. They’ll be posted in the Monday report.
- News is thin on the ground as the country recovers from a day of institutional feasting, too much turkey, and escaping that one family member who insists on cornering you for a discussion on <insert conspiracy theory here>. Have a great weekend, wherever in the world you are!