DAILY DIGEST – 11.2.18

BIG BANG THEORY ties THURSDAY NIGHT FOOTBALL for top spot in primetime; Discovery to launch BORDER LIVE reality series; Showtime releases docu-short on Trump taxes for free

BROADCAST RATINGS:

Network Average:

THURSDAY, 11.1.18 FOX CBS ABC NBC CW
Adults 18-49 rating/share 2.6/11 1.2/5 1.1/5 0.8/3 0.3/1
Total Viewers (millions) 8.95 8.62 5.27 3.06 1.28

 

Broadcast Primetime Live + Same Day – Thursday, November 1, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. The Big Bang Theory (CBS) 2.1/10 12.43
  NFL Football (FOX) (8-11 p.m.) 2.1/10 7.37
  Grey’s Anatomy (ABC) 1.5/7 6.62
  Superstore (NBC) 0.8/3 3.27
  Supernatural (The CW) 0.4/2 1.45
       
8:30 p.m. Young Sheldon (CBS) 1.7/7 10.94
  The Good Place (NBC) 0.7/3 2.73
       
9 p.m. Mom (CBS) 1.1/5 7.96
  Station 19 (ABC) 0.9/4 4.92
  Will & Grace (NBC) 0.8/3 3.47
  Legacies (The CW) 0.4/2 1.15
       
9:30 p.m. Murphy Brown (CBS) 0.8/3 5.98
  I Feel Bad (NBC) 0.6/3 2.29
       
10 p.m. Law & Order: SVU (NBC) 0.9/4 4.54
  How to Get Away with Murder (ABC) 0.8/3 2.91
  S.W.A.T. (CBS) 0.7/3 5.24

Ratings Report:

  • In a twist worthy of a John Hughes high school flick, the nerds tied the jocks for the top spot on primetime Thursday. Fox’s broadcast of the Raiders vs. 49ers game on THURSDAY NIGHT FOOTBALL scored a 2.1, down five tenths from last week, while BIG BANG THEORY on CBS tied the game in prelim ratings, also with a 2.1, while far outstripping the audience 12.43 million to 7.37 million. (Of course, the game will most likely adjust up in the final ratings, giving it the solo win of the evening).
  • Aside from BBT, YOUNG SHELDON (1.7), MURPHY BROWN (0.8), and SWAT (0.7) all held steady with last week’s numbers, while MOM (1.1) dipped a tenth for CBS.
  • NBC’s line up of comedies was a mixed bag for the night; SUPERSTORE fell a tenth to 0.8, but grabbed its largest audience since March at 3.27 million large. THE GOOD PLACE also dipped a tenth, down to 0.7 this week. Both WILL & GRACE (0.8) and LAW & ORDER: SVU (0.9) were even with last week, while (surprisingly) I FEEL BAD rose a tenth, up to 0.6 this week.
  • ABC’s Thursday standard Shonda-night was steady to slightly up. Both GREY’S ANATOMY (1.5) and STATION 19 (0.9) were even with last week, and HOW TO GET AWAY WITH MURDER rose a tenth to 0.8.
  • On the CW, SUPERNATURAL matched last week’s 0.4 and LEGACIES gained ground, rising up a tenth to 0.4 in its second week on air.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Wednesday, October 31, 2018

Show Net Time Total viewers
(000s)
18-49
rating
AMERICAN HORROR STORY FX 10:00 PM 1,625 0.7
NBA REGULAR SEASON – INDIANA/NEW YORK ESPN 8:12 PM 1,368 0.6
BLACK INK CREW VH1 10:00 PM 989 0.5
SOUTH PARK COMEDY CENTRAL 10:00 PM 842 0.5
NBA REGULAR SEASON – SAN ANTONIO/PHOENIX ESPN 10:38 PM 1,074 0.5
NBA COURTSIDE ESPN 8:00 PM 995 0.4
FORGED IN FIRE HISTORY 9:00 PM 1,393 0.4
GHOST ADVENTURES LIVE TRAVEL 9:00 PM 970 0.4
GHOST ADVENTURES LIVE TRAVEL 10:00 PM 953 0.4
GHOST ADVENTURES LIVE TRAVEL 8:00 PM 914 0.3
GHOST ADVENTURES LIVE TRAVEL 11:00 PM 823 0.3
HANNITY FOX NEWS 9:00 PM 3,327 0.3
NBA AFTER THE BUZZER ESPN 12:51 AM 713 0.3
TUCKER CARLSON TONIGHT FOX NEWS 8:00 PM 3,149 0.3
NBA PRE-GAME ESPN 7:00 PM 648 0.3
SPORTSCENTER 1AM ESPN 1:06 AM 649 0.3
PARDON THE INTERRUPTION ESPN 5:30 PM 777 0.3
RACHEL MADDOW SHOW MSNBC 9:00 PM 3,087 0.3
DAILY SHOW COMEDY CENTRAL 11:00 PM 833 0.3
CUOMO PRIME TIME CNN 9:00 PM 1,282 0.3
COPA MX: FNL:MONTERREY VS CRUZ AZUL FOX DEPORTES 10:22 PM 531 0.3
ANDERSON COOPER 360 CNN 8:00 PM 1,272 0.3
FULL FRONTAL W/ SAM BEE TBS 10:30 PM 812 0.2
SPORTSCENTER EARLY ESPN 6:00 PM 547 0.2
THE INGRAHAM ANGLE FOX NEWS 10:00 PM 2,767 0.2

Of Note:

  • AMERICAN HORROR STORY: APOCALYPSE managed to keep its top spot on cable Wednesday night, but still fell two tenths from 0.9 to 0.7 in adults 18-49. In second place, an NBA game broadcast on ESPN scored a 0.6 and 1.37 million viewers, while VH1’s BLACK INK CREW rounded out the top three for the night, scoring a 0.5 for a second week in a row.
  • Travel Channel took four back-to-back spots for its GHOST ADVENTURES LIVE four-hour broadcast, raking in 0.4s and 0.3s, and SOUTH PARK returned from a week off to score a 0.5, just outside the top three and up a tenth from its previous episode.

 

OTHER NEWS:

  • PROJECTS GREENLIT/ORDERED:
    • BORDER LIVE | Lucky 8 | Discovery | TBDx60 | Premiere: 5 December

Log Line: The live weekly series will document the work of law enforcement on the U.S.-Mexico border as well as the real lives, real moments and stories of those that live and work along its remote stretches. CNN anchor Bill Weir will host from Discovery’s New York bureau, tracking the action and stories as they unfold live from the border. In addition, Weir will engage with experts on border issues, offering insight and perspective on events as they occur. Border Live crews will be embedded out in the field with officers and special agents at key border sites from Nogales, AZ, in the west to the Rio Grande Valley and points east.

  • Special investigative journalist Lilia Luciano will also report from the field, mostly interviewing people who live and work along the border
  • Much of the format will work in similar line to LIVE PD on A&E, focusing on different points of the border, story angles, and action from the main hub at the Discovery NY Bureau
  • It’s an incredibly timely twist on the white-hot live-reality market, but after watching the trailer (click on title above), I’m immediately wary of the heavy-handed editing, showing mostly law enforcement, guns, slums, and very little in the way of humanity (until the last three seconds).
  • BUSINESS BRIEFS:
    • This is an interesting one and I don’t know whether to file it under news, business, or marketing ploys – Showtime has released a 25 minute version of THE FAMILY BUSINESS: TRUMP AND TAXES for free on its own website and YouTube. A follow up to the limited series The Fourth Estate, the short chronicles the behind the scenes investigation and production of the 2 October New York Times article “Trump Engaged in Suspect Tax Schemes as He Reaped Riches From His Father.” I’ve bookmarked it to watch it full later, but what caught my eye was that there is a 15 second ad for Showtime programming built in to the short, which is then followed up by a card noting that the free online version is cut from the original and to see the original, order Showtime (not surprising, but sneakily left out of all the press articles promoting the move). I don’t know if this will actually drive subscriptions, but as a way to get people to order Showtime, it feels a bit like bait-and-switch…and not exactly “free.”
  • FRIDAY TRAILERS:
    • MOTOWN MAGIC (Netflix) – a series of animated shorts (avg: 11 minutes) centered around Ben, his magic paintbrush, and 50-newly recorded versions of Motown classics from Marvin Gaye, The Jackson 5, Lionel Richie, The Supremes, The Temptations, Stevie Wonder and Smokie Robinson, among others. Honestly, I’m just putting this in for anyone with young kids who like excellent music; not even a little bit shy to say that this looks adorable (and involves zero versions of the Baby Shark song).
    • TRUE DETECTIVE: S3 (HBO) – the third installment of the crime thriller stars Mahershala Ali (Moonlight) in three distinct time periods, unraveling the twists and turns of a missing children case from 30 years ago. It’s moody, creepy, in the muted brown and mustard yellow tones of 1980, and looks (to me) like it’s recapturing some of the magic from the first season of the show. Premieres 13 January, and I’m keen to watch this time.

 

 

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