DAILY DIGEST – 10.19.18

THURSDAY NIGHT FOOTBALL falls to season low against MLB and NBA games; STATION 19 (ABC) and COOL KIDS (Fox) get back 9 orders

BROADCAST RATINGS:

Network Average:

THURSDAY, 10.18.18 FOX CBS NBC ABC CW
Adults 18-49 rating/share 2.1/9 1.2/5 0.9/4 0.8/3 0.4/2
Total Viewers (millions) 6.59 8.6 3.11 3.67 1.25

 

Broadcast Primetime Live + Same Day – Thursday, October 18, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. NFL Football (FOX) (8-11 p.m.) 2.1/9 6.59
  The Big Bang Theory (CBS) 2.0/9 12.00
  Great Pumpkin Charlie Brown (ABC) – R 1.1/5 4.52
  Superstore (NBC) 0.8/3 3.22
  Supernatural (The CW) 0.5/2 1.51
       
8:30 p.m. Young Sheldon (CBS) 1.7/7 10.83
  Toy Story of TERROR! (ABC) – R 0.8/3 3.27
  The Good Place (NBC) 0.8/3 2.8
       
9 p.m. Mom (CBS) 1.3/5 8.2
  Will & Grace (NBC) 0.9/4 3.33
  Station 19 (ABC) 0.8/3 4.14
  Charmed (The CW) – R 0.3/1 0.98
       
9:30 p.m. Murphy Brown (CBS) 0.9/4 6.49
  I Feel Bad (NBC) 0.6/3 2.25
       
10 p.m. Law & Order: SVU (NBC) 1.0/5 3.96
  S.W.A.T. (CBS) 0.7/3 5.51
  How to Get Away with Murder (ABC) 0.7/3 2.75

Ratings Report:

  • It was a somewhat punishing night on broadcast for most of the networks. Fox was hardest hit; THURSDAY NIGHT FOOTBALL came in at 2.1, topping the field, but it’s down more than a point from its 3.4 preliminary rating last week. Even if it adjusts up (and it will), the number will still most likely be well below the 4.7 final from last week.
  • CBS had a down night across the board as well. BIG BANG THEORY remained the top rated scripted program of the night at 2.0, but was down against itself by three tenths week-to-week. YOUNG SHELDON (1.7), MURPHY BROWN (0.9), and SWAT (0.7) all dipped a tenth, but MOM (1.3) managed to hold steady.
  • After two Halloween specials, both STATION 19 (0.8) and HOW TO GET AWAY WITH MURDER (0.7) were down, the former by half a point and the later by one tenth.
  • NBC was the only broadcaster to improve on its numbers week-to-week; both WILL & GRACE (0.9) and LAW & ORDER: SVU (1.0) rose a tenth. SUPERSTORE (0.8), THE GOOD PLACE (0.8), and I FEEL BAD (0.6) were all even with last week.
  • SUPERNATURAL posted a steady 0.5 for the CW.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Wednesday, October 17, 2018

Show Net Time Total viewers
(000s)
18-49
rating
MLB ALCS – ASTROS VS RED SOX TBS 8:29 PM 6,181 1.7
AMERICAN HORROR STORY FX 10:00 PM 2,008 0.9
MLB NL CHAMPIONS SERIES – MILWAUKEE/LA DODGERS 5 FOX SPORTS 1 4:58 PM 3,745 0.9
NBA REGULAR SEASON – NEW ORLEANS/HOUSTON ESPN 8:13 PM 1,560 0.7
MLB NLCS POST GAME FOX SPORTS 1 8:43 PM 1,975 0.6
NBA REGULAR SEASON – DALLAS/PHOENIX ESPN 10:39 PM 1,206 0.6
INSIDE THE MLB TBS 1:18 AM 1,512 0.5
BLACK INK CREW VH1 10:00 PM 923 0.4
NBA COURTSIDE ESPN 8:00 PM 981 0.4
SOUTH PARK COMEDY CENTRAL 10:00 PM 705 0.4
NBA AFTER THE BUZZER ESPN 12:57 AM 798 0.4
TUCKER CARLSON TONIGHT FOX NEWS 8:00 PM 3,229 0.3
HANNITY FOX NEWS 9:00 PM 3,498 0.3
MLB ON DECK PREGAME SHOW TBS 8:00 PM 1,108 0.3
PROP BROS BUY AND SELL HOME 9:00 PM 1,483 0.3
FORGED IN FIRE HISTORY 9:00 PM 1,089 0.3
GREENLEAF OWN 10:00 PM 1,206 0.3
RACHEL MADDOW SHOW MSNBC 9:00 PM 2,780 0.3
SPORTSCENTER ESPN 1:15 AM 656 0.3
HOMICIDE HUNTER LT JOE KE INVEST 10:00 PM 1,228 0.3
HOUSE HUNTERS HOME 10:00 PM 1,347 0.3
THE INGRAHAM ANGLE FOX NEWS 10:00 PM 2,863 0.3
PARDON THE INTERRUPTION ESPN 5:30 PM 662 0.3
GUYS GROCERY GAMES FOOD 9:00 PM 791 0.3
FULL FRONTAL W/ SAM BEE TBS 2:04 AM 673 0.3

Of Note:

  • TBS took the no. 1 spot in the Wednesday cable ratings this week, with its broadcast of last night’s Astros vs. Red Sox MLB playoff game scoring a 1.7 rating in adults 18-49 and 6.18 million viewers.
  • FX’s AMERICAN HORROR STORY: APOCALYPSE came second with a 0.9, down a tenth from the 1.0 it had scored a week ago. Fox Sports’ coverage of the Dodgers vs. Brewers game (0.9, 3.75 million) rounded out the top 3 of the night.
  • SOUTH PARK took a two-tenths hit for Comedy Central, falling to a 0.4 from 0.6 last week. VH1’s BLACK INK CREW is finally back in the top 10 this week, scraping by with a 0.3.

 

OTHER NEWS:

  • PROJECTS GREENLIT/ORDERED:
    • Two shows picked up a back 9 today: STATION 19 for ABC, giving it a full sophomore season, and COOL KIDS for Fox, bringing the freshman comedy up to a full 22 episodes.
  • BUSINESS BRIEFS:
    • I’m still deciding what to make of this as a move to boost ratings – MURPHY BROWN has announced a slew of well-known guests stars for the rebooted season, an unsurprising move, given the original run of the show did the same, but those guests stars came at a time when ratings for the comedy were at a zenith and film stars didn’t interchangeably choose roles between the silver and small screens. Also – I’m just not seeing a huge ratings pop for 18-49s flocking to watch Better Midler, Brooke Shields, John Larroquette, Katie Couric, or Peter Gallagher turn up (but I bet it will boost overall audience numbers for the older watchers of CBS).

 

 

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