ALL AMERICAN on CW starts quietly; new development from Critical Content and Pilgrim Media; Starz invests $150MM USD for 50 Cent projects
|Adults 18-49 rating/share||1.4/6||1.2/5||1.1/5||1.1/5||0.4/2|
|Total Viewers (millions)||4.66||7.76||5.91||4.36||1.11|
Broadcast Primetime Live + Same Day – Wednesday, October 10, 2018
|8 p.m.||Survivor (CBS)||1.5/7||7.56|
|Chicago Med (NBC)||1.3/6||7.98|
|The Goldbergs (ABC)||1.3/6||5.05|
|Riverdale (The CW) – P||0.5/2||1.52|
|8:30 p.m.||American Housewife (ABC)||1.0/4||4.32|
|9 p.m.||Modern Family (ABC)||1.4/6||5.08|
|Chicago Fire (NBC)||1.3/6||8.22|
|SEAL Team (CBS)||0.9/4||5.56|
|All American (The CW) – P||0.2/1||0.71|
|9:30 p.m.||Single Parents (ABC)||1.0/4||3.66|
|10 p.m.||Chicago P.D. (NBC)||1.2/5||7.09|
|Criminal Minds (CBS)||0.8/3||4.61|
|A Million Little Things (ABC)||0.8/3||3.68|
- Continuing with CW’s second night of new Fall shows: the third season RIVERDALE premiered to the tune of a 0.5, even with its second season average, but down three tenths from the 2018 premiere. In the 9pm hour, CW debuted to first of its new series, football/coming-of-age drama ALL AMERICAN, which landed with a quiet and soft 0.2, a tenth below where Dynasty premiered in the same slot last year, but even with the launch of other CW originals from the summer.
- Fox once again held on to its overall win for Wednesday, with EMPIRE (1.5) staying even and tying with SURVIVOR (1.5) in the same hour, although the long-running survival competition series brought in 2.5 million more eyeballs. The second episode of STAR rose a tenth in fast nationals to earn a 1.3 this week.
- Speaking of CBS, aside from a steady showing for SURVIVOR, both SEAL TEAM (0.9) and CRIMINAL MINDS (0.8) managed to improve a tenth from their premieres last week, as well as showing small gains in audience size.
- NBC had the steadiest night of all; it’s all CHICAGO franchise line-up of MED (1.3), FIRE (1.3), and PD (1.2) stayed even with last week. FIRE also came away with the largest total audience of the night at 8.22 million.
- ABC stabilized after a rocky week last Wednesday. THE GOLDBERGS (1.3), MODERN FAMILY (1.4) and A MILLION LITTLE THINGS (0.8) are held even with last week, but AMERICAN HOUSEWIFE (1.0) and SINGLE PARENTS (1.0) both continued to slide, each dropping a tenth last night.
Top 25 Original Programs on Cable – Tuesday, October 9, 2018
|MLB DIVISION SERIES||TBS||8:00 PM||7,147||1.9|
|WWE SMACKDOWN||USA||8:00 PM||2,135||0.7|
|INSIDE THE MLB||TBS||11:42 PM||1,747||0.6|
|MAYANS M.C.||FX||10:00 PM||1,353||0.5|
|CHALLENGE: FINAL RECKONING||MTV||9:00 PM||749||0.5|
|BELOW DECK||BRAVO||9:00 PM||1,212||0.4|
|THE PURGE||USA||10:00 PM||1,008||0.4|
|LITTLE COUPLE||TLC||8:00 PM||1,547||0.4|
|HAVES AND THE HAVE NOTS||OWN||9:00 PM||1,781||0.4|
|HANNITY||FOX NEWS||9:00 PM||3,466||0.3|
|PARDON THE INTERRUPTION||ESPN||5:30 PM||861||0.3|
|TUCKER CARLSON TONIGHT||FOX NEWS||8:00 PM||3,094||0.3|
|MLB ON DECK PREGAME||TBS||7:00 PM||1,047||0.3|
|SPORTSCENTER EARLY||ESPN||6:00 PM||552||0.3|
|SWEET HOME SEXTUPLETS||TLC||10:00 PM||1,071||0.3|
|FX MOVIE PRIME||FX||8:00 PM||978||0.2|
|RACHEL MADDOW SHOW||MSNBC||9:00 PM||2,491||0.2|
|LOUD HOUSE||NICKELODEON||6:00 PM||1,151||0.2|
|INK MASTER||PARAMOUNT||10:00 PM||567||0.2|
|THE INGRAHAM ANGLE||FOX NEWS||10:00 PM||2,732||0.2|
|ESPN ORIGINAL DOCUMENTARY||ESPN||7:00 PM||578||0.2|
|EVIL TWINS||INVEST||9:00 PM||863||0.2|
|MARRIED AT FIRST SIGHT||LIFETIME||9:00 PM||785||0.2|
|HOME ALONE||INVEST||10:00 PM||817||0.2|
- ESPN’s live MLB broadcast once again took the top spot of the night in the Tuesday cable ratings. The network’s broadcast of the Yankees vs. Red Sox division series game posted a 1.9 rating in the adults 18-49 demo with 7.15 million viewers, over a whole point higher than any of the night’s other cable shows. USA’s WWE SMACKDOWN came second again, and maintained its previous 0.7, while TBS’ INSIDE THE MLB post-game special rounded out the top 3 with a 0.6.
- Elsewhere, FX’s MAYANS MC took another minor hit this week, falling from a 0.6 to a 0.5, and USA’s THE PURGE continued its recent 0.4 streak. On MTV, THE CHALLENGE: FINAL RECKONING managed to tick back up one-tenth from a 0.4 to a 0.5.
- DEVELOPMENT NEWS:
- As some of you know, I’ve been speaking with the folks at Critical Content for a scripted show they are developing called THE GUCCI WARS (picture attached). Stephen Tolkien (Somewhere Between, ABC 2017-18) is writing the 10-episode limited series based on the book by Jenny Gucci, with a proposed budget of $3.5-$5 million USD (this may go down depending on the number of episodes). They are currently negotiating with a premium cable channel in the US, but have not yet closed.
- I spoke with executives over at Pilgrim Media on the heels of their new partnership with music executive LA Reid. They are working exclusively on music and music related formats in the shiny floor, one-off and series documentary spaces. Ideas include:
- Retrospective on Atlanta and how it is shaping popular music
- Behind the executive doors – warring A+R execs, etc
- TAKE THE LEAD – talent based competition with bands that may or may not have the right front person. The goal is to mix bands to create a super-group
- BUSINESS BRIEFS:
- WarnerMedia is the latest company to enter the OTT fray in 2019. The new (currently unnamed) streaming service will launch at the end of 2019, so presumably after Disney and Apple enter the market (both are circling Q3 for their streaming launches), and will draw from a deep well of films, tv shows, animation, and library content. The new streaming service will augment the two other OTTs WM already has up and running: HBO Now and DC Universe, while also looking to exploit assets leftover from the former Time Warner.
- Starz is the latest outlet to fork out big bucks for creative talent. Off the success of drama series POWER, Starz has signed a four-year overall deal with Curtis “50 Cent” Jackson to exclusively develop scripted and unscripted projects for the network. The deal, somewhere in the neighborhood of $150 million USD all in, includes:
- 3 series commitment (scripted or unscripted)
- Dedicated development executive
- Discretionary fund for developing projects
- G-Unit, Jackson’s production company, will have access to any O&O platform belonging to Starz and corporate parent Lionsgate
- POWER is the most watched original series in Starz history
- As announced by Peter Rice to employees Wednesday, New Fox will be logistically ready to get going as of January 1, 2019, while the Fox/Disney merger remains on track to close somewhere between late Q1/early Q2 of 2019. More of the information from yesterday’s town hall can be found