DAILY DIGEST – 8.24.18

NFL Preseason tops primetime (barely); Microsoft considers all-in-one monthly subscription that includes a console

BROADCAST RATINGS:

Network Average:

THURSDAY, 8.23.18 FOX CBS ABC NBC CW
Adults 18-49 rating/share 1.7/9 1.0/5 0.5/2 0.5/2 0.2/1
Total Viewers (millions) 6.08 4.82 3.79 2.32 0.73

 

Broadcast Primetime Live + Same Day – Thursday, August 23, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. NFL Preseason (FOX) (8-11 p.m.) 1.7/9 6.08
  The Big Bang Theory (CBS) – R 1.0/5 5.84
  Ellen’s Game of Games (NBC) – R 0.7/3 3.38
  The Gong Show (ABC) 0.5/2 2.88
  Supernatural (The CW) – R 0.2/1 0.94
       
8:30 p.m. Young Sheldon (CBS) – R 0.9/5 4.9
       
9 p.m. Big Brother (CBS) 1.6/8 5.55
  The Story of the Royals (ABC) (9-11 p.m.) 0.5/2 4.21
  Trial & Error (NBC) 0.4/2 2.01
  Black Lightning (The CW) – R 0.1/1 0.51
       
9:30 p.m. Trial & Error (NBC) – F 0.4/2 1.67
       
10 p.m. SWAT (CBS) – R 0.6/3 2.99
  Law & Order: SVU (NBC) – R 0.4/2 2.24

Ratings Report:

  • Pending updates, FOX’s live NFL Preseason coverage has won Thursday night primetime ratings this week, in both the adults 18-49 and total viewers. The network’s broadcast of the Philadelphia Eagles vs Cleveland Browns game scored a 1.7 average rating across its 3-hour run time, with 6.08 million viewers.
  • However, CBS’ BIG BROTHER, held up well against NFL pre-season, just a tenth behind at 1.6 in 18-49s (and also down a tenth from its final 1.7 rating last week).
  • On NBC, the season finale episodes of TRIAL & ERROR both posted 0.4s, in line with its season average.
  • ABC’s THE GONG SHOW returned from a 2-week break with a 0.5, up a tenth from its previous episode. THE STORY OF THE ROYALS grabbed a 0.5 as well, down a tenth from the 0.6 its premiere averaged last Wednesday.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Wednesday, August 24, 2018

Show Net Time Total viewers
(000s)
18-49
rating
BLACK INK CREW CHICAGO VH1 8:00 PM 1,030 0.5
REAL HOUSEWIVES OF NYC BRAVO 8:00 PM 1,272 0.5
YELLOWSTONE PARAMOUNT 10:00 PM 2,367 0.4
SP PROPERTY BROS HOME 9:00 PM 1,625 0.4
RACHEL MADDOW SHOW MSNBC 9:00 PM 3,568 0.4
DR. PIMPLE POPPER: THIS TLC 10:00 PM 1,350 0.4
SUITS USA 9:00 PM 1,222 0.3
SINNER, THE USA 10:01 PM 1,092 0.3
ARE YOU THE ONE MTV 10:01 PM 538 0.3
GUYS GROCERY GAMES FOOD 9:00 PM 815 0.3
CUOMO PRIME TIME CNN 9:00 PM 1,358 0.3
HOUSE HUNTERS FAMILY HOME 10:00 PM 1,417 0.3
CATFISH KEEPS IT 100 MTV 9:00 PM 496 0.3
MARTHA AND SNOOP POTLUCK VH1 9:01 PM 606 0.3
HOUSE HUNTERS INTL HOME 10:30 PM 1,399 0.3
LITTLE LEAGUE WORLD SRS ESPN 7:30 PM 1,293 0.3
FULL FRONTAL W/SAM BEE TBS 10:30 PM 949 0.3
ANDERSON COOPER 360 CNN 8:00 PM 1,285 0.3
ERIN BURNETT OUTFRONT CNN 7:00 PM 1,105 0.3
AMERICAN PICKERS: BEST HISTORY 9:00 PM 1,200 0.3
LAST WORD W/L. ODONNELL MSNBC 10:00 PM 2,653 0.3
BROKEN TRUST INVEST 9:00 PM 1,094 0.3
HANNITY FOX NEWS 9:00 PM 3,136 0.3
REAL HOUSEWIVES OF DALLAS BRAVO 9:00 PM 747 0.3
CNN TONIGHT CNN 10:00 PM 1,343 0.3

Of Note:

  • The Paramount Network’s YELLOWSTONE ended its first season on a steady note Wednesday night, maintaining the same 0.4 of its previous episodes. The series – which is reportedlythe highest-rated in Spike TV/Paramount Network’s history – also ticked up in total viewers from 2.13 to 2.37 million with its finale.
  • VH1’s BLACK INK CREW: CHICAGO held onto the top spot of the night, but fell a tenth to 0.5 this week, after briefly popping up to 0.6 last week. On Bravo, the first part of this season’s THE REAL HOUSEWIVES OF NYC reunion special ticked up a tenth to 0.5 over last week’s 0.4 rating.
  • Elsewhere on cable, USA’s THE SINNER held steady with another 0.3, as did SUITS (0.3).
  • Rachel Maddow and MSNBC continued to enjoy boosted audience and ratings as the ongoing chaotic news cycle just gets nuttier every time the “President” tweets. The show earned a 0.4 and 3.57 million viewers. Her head-to-head competition, Sean Hannity on Fox News, trailed behind with a 0.3 and just over 3.1 million viewers.

 

OTHER NEWS:

  • BUSINESS BRIEFS:
    • Microsoft is contemplating a somewhat novel subscription idea: bundling their XBox One S console with Live access. Similar to what wireless carriers have implemented into their contracts over the past few years, the $22 USD per month service, dubbed “Xbox All Access,” would give subscribers an Xbox One S console, access to the Xbox Live multiplayer gaming service and access to Xbox Game Pass. A $35 USD/month premium tier would get subscribers a more powerful console (XBox One X). It’s a pretty ingenious way to up their console numbers (which have fallen behind Sony in market share) without consumers having to shell out money for a console upfront.

 

 

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