NFL Preseason tops primetime (barely); Microsoft considers all-in-one monthly subscription that includes a console
|Adults 18-49 rating/share||1.7/9||1.0/5||0.5/2||0.5/2||0.2/1|
|Total Viewers (millions)||6.08||4.82||3.79||2.32||0.73|
Broadcast Primetime Live + Same Day – Thursday, August 23, 2018
|8 p.m.||NFL Preseason (FOX) (8-11 p.m.)||1.7/9||6.08|
|The Big Bang Theory (CBS) – R||1.0/5||5.84|
|Ellen’s Game of Games (NBC) – R||0.7/3||3.38|
|The Gong Show (ABC)||0.5/2||2.88|
|Supernatural (The CW) – R||0.2/1||0.94|
|8:30 p.m.||Young Sheldon (CBS) – R||0.9/5||4.9|
|9 p.m.||Big Brother (CBS)||1.6/8||5.55|
|The Story of the Royals (ABC) (9-11 p.m.)||0.5/2||4.21|
|Trial & Error (NBC)||0.4/2||2.01|
|Black Lightning (The CW) – R||0.1/1||0.51|
|9:30 p.m.||Trial & Error (NBC) – F||0.4/2||1.67|
|10 p.m.||SWAT (CBS) – R||0.6/3||2.99|
|Law & Order: SVU (NBC) – R||0.4/2||2.24|
- Pending updates, FOX’s live NFL Preseason coverage has won Thursday night primetime ratings this week, in both the adults 18-49 and total viewers. The network’s broadcast of the Philadelphia Eagles vs Cleveland Browns game scored a 1.7 average rating across its 3-hour run time, with 6.08 million viewers.
- However, CBS’ BIG BROTHER, held up well against NFL pre-season, just a tenth behind at 1.6 in 18-49s (and also down a tenth from its final 1.7 rating last week).
- On NBC, the season finale episodes of TRIAL & ERROR both posted 0.4s, in line with its season average.
- ABC’s THE GONG SHOW returned from a 2-week break with a 0.5, up a tenth from its previous episode. THE STORY OF THE ROYALS grabbed a 0.5 as well, down a tenth from the 0.6 its premiere averaged last Wednesday.
Top 25 Original Programs on Cable – Wednesday, August 24, 2018
|BLACK INK CREW CHICAGO||VH1||8:00 PM||1,030||0.5|
|REAL HOUSEWIVES OF NYC||BRAVO||8:00 PM||1,272||0.5|
|SP PROPERTY BROS||HOME||9:00 PM||1,625||0.4|
|RACHEL MADDOW SHOW||MSNBC||9:00 PM||3,568||0.4|
|DR. PIMPLE POPPER: THIS||TLC||10:00 PM||1,350||0.4|
|SINNER, THE||USA||10:01 PM||1,092||0.3|
|ARE YOU THE ONE||MTV||10:01 PM||538||0.3|
|GUYS GROCERY GAMES||FOOD||9:00 PM||815||0.3|
|CUOMO PRIME TIME||CNN||9:00 PM||1,358||0.3|
|HOUSE HUNTERS FAMILY||HOME||10:00 PM||1,417||0.3|
|CATFISH KEEPS IT 100||MTV||9:00 PM||496||0.3|
|MARTHA AND SNOOP POTLUCK||VH1||9:01 PM||606||0.3|
|HOUSE HUNTERS INTL||HOME||10:30 PM||1,399||0.3|
|LITTLE LEAGUE WORLD SRS||ESPN||7:30 PM||1,293||0.3|
|FULL FRONTAL W/SAM BEE||TBS||10:30 PM||949||0.3|
|ANDERSON COOPER 360||CNN||8:00 PM||1,285||0.3|
|ERIN BURNETT OUTFRONT||CNN||7:00 PM||1,105||0.3|
|AMERICAN PICKERS: BEST||HISTORY||9:00 PM||1,200||0.3|
|LAST WORD W/L. ODONNELL||MSNBC||10:00 PM||2,653||0.3|
|BROKEN TRUST||INVEST||9:00 PM||1,094||0.3|
|HANNITY||FOX NEWS||9:00 PM||3,136||0.3|
|REAL HOUSEWIVES OF DALLAS||BRAVO||9:00 PM||747||0.3|
|CNN TONIGHT||CNN||10:00 PM||1,343||0.3|
- The Paramount Network’s YELLOWSTONE ended its first season on a steady note Wednesday night, maintaining the same 0.4 of its previous episodes. The series – which is reportedlythe highest-rated in Spike TV/Paramount Network’s history – also ticked up in total viewers from 2.13 to 2.37 million with its finale.
- VH1’s BLACK INK CREW: CHICAGO held onto the top spot of the night, but fell a tenth to 0.5 this week, after briefly popping up to 0.6 last week. On Bravo, the first part of this season’s THE REAL HOUSEWIVES OF NYC reunion special ticked up a tenth to 0.5 over last week’s 0.4 rating.
- Elsewhere on cable, USA’s THE SINNER held steady with another 0.3, as did SUITS (0.3).
- Rachel Maddow and MSNBC continued to enjoy boosted audience and ratings as the ongoing chaotic news cycle just gets nuttier every time the “President” tweets. The show earned a 0.4 and 3.57 million viewers. Her head-to-head competition, Sean Hannity on Fox News, trailed behind with a 0.3 and just over 3.1 million viewers.
- BUSINESS BRIEFS:
- Microsoft is contemplating a somewhat novel subscription idea: bundling their XBox One S console with Live access. Similar to what wireless carriers have implemented into their contracts over the past few years, the $22 USD per month service, dubbed “Xbox All Access,” would give subscribers an Xbox One S console, access to the Xbox Live multiplayer gaming service and access to Xbox Game Pass. A $35 USD/month premium tier would get subscribers a more powerful console (XBox One X). It’s a pretty ingenious way to up their console numbers (which have fallen behind Sony in market share) without consumers having to shell out money for a console upfront.