ABC’s THE GOLDBERGS and AMERICAN HOUSEWIFE tumble to series lows; Fox runs into issues reducing ad loads in primetime; IPC & Amazon developing criminal justice docuseries with rapper Meek Mill
|Adults 18-49 rating/share||1.4/5||1.1/5||1.1/5||0.9/4||0.4/2|
|Total Viewers (millions)||4.57||6.27||5.94||4.0||1.02|
Broadcast Primetime Live + Same Day – Wednesday, May 2, 2018
|8 p.m.||Empire (FOX)||1.7/7||5.25|
|The Goldbergs (ABC)||1.2/5||4.89|
|The Blacklist (NBC)||0.8/4||5.47|
|Riverdale (The CW)||0.4/2||1.11|
|8:30 p.m.||Alex, Inc. (ABC)||0.8/4||3.23|
|9 p.m.||Modern Family (ABC)||1.3/5||4.65|
|Law & Order: SVU (NBC)||1.2/5||6.27|
|SEAL Team (CBS)||0.9/4||5.93|
|The Originals (The CW)||0.4/2||0.93|
|9:30 p.m.||American Housewife (ABC)||0.9/4||3.75|
|10 p.m.||Chicago PD (NBC)||1.2/5||6.06|
|Code Black (CBS)||0.7/3||5.1|
|Designated Survivor (ABC)||0.6/3||3.58|
- As is typical for Wednesdays, Fox led the night with EMPIRE (1.7, up a tenth) and STAR (1.2, even with last week). Empire was just renewed for a fifth season yesterday and remains Fox’s #2 highest rated drama for the 2017-18 season behind Ryan Murphy’s 911.
- It was a night of lows for ABC, which has remained popular among 18-49s but its shows have trended downward all season. On the block last night, both THE GOLDBERGS (1.2) and AMERICAN HOUSEWIFE (0.9) recorded series lows after a few weeks off, while MODERN FAMILY, halfway into its 2-season renewal, tied its series low with a 1.3. On the flip side, new comedy ALEX INC ticked up a tenth to earn a 0.8 among 18-49s, and DESIGNATED SURVIVOR (0.6) was also up slightly week-to-week.
- SURVIVOR came down a tenth to 1.5 on CBS, while renewed military drama SEAL TEAM rose a tenth to 0.9. CODE BLACK earned a 0.7, even with its premiere last week.
- On NBC, both BLACKLIST (0.8) and CHICAGO PD (1.2) held steady for the network, while long running LAW & ORDER: SVU fell two tenths to 1.2.
- CW posted its usual steady numbers for RIVERDALE and THE ORIGINALS; both earned 0.4s among adults 18-49 and averaged around 1 million viewers throughout the night.
Top 25 Original Programs on Cable – Tuesday, May 1, 2018
|NBA PLAYOFFS||TNT||10:56 PM||5,652||2.2|
|NBA PLAYOFFS||TNT||8:00 PM||5,587||2.1|
|INSIDE THE NBA PLAYOFFS||TNT||1:13 AM||2,332||1.0|
|WWE SMACKDOWN||USA||8:00 PM||2,436||0.8|
|NHL SEMI FINALS L||NBC SPORTS||7:28 PM||1,712||0.6|
|REAL HOUSEWIVES OF BEV HILLS||BRAVO||9:00 PM||1,612||0.6|
|DEADLIEST CATCH||DISCOVERY||9:00 PM||1,749||0.4|
|LAST OG, THE||TBS||10:00 PM||1,047||0.4|
|FORGED IN FIRE||HISTORY||9:00 PM||1,132||0.4|
|CHALLENGE: CHAMPS STARS||MTV||10:00 PM||624||0.4|
|KNIFE OR DEATH||HISTORY||10:03 PM||1,031||0.4|
|LITTLE PEOPLE, BIG WORLD||TLC||8:00 PM||1,714||0.4|
|MAFS REUNION||LIFETIME||9:00 PM||901||0.4|
|HAVES AND THE HAVE NOTS||OWN||9:00 PM||1,551||0.3|
|RACHEL MADDOW SHOW||MSNBC||9:00 PM||2,650||0.3|
|NBA PLAYOFFS||TBS||10:40 PM||917||0.3|
|HANNITY||FOX NEWS||9:00 PM||2,977||0.3|
|FORBIDDEN: DYING FOR LOVE||INVEST||10:00 PM||1,024||0.3|
|HOUSE HUNTERS||HOME||12:00 PM||1,412||0.3|
|GOOD BONES||HOME||9:00 PM||1,324||0.3|
|NHL LIVE POST SEMI FINALS||NBC SPORTS||10:25 PM||586||0.3|
|UEFA CL SEMIFINALS||FOX NEWS||2:30 PM||490||0.3|
- As we get deeper into NBA playoff season, TNT continues to rule the top of the cable ratings list, with both sets of playoff games taking the one and two spots for the evening, and once again growing significantly in both rating and audience numbers. The live game between the Pelicans and Warriors took the top slot with a 2.2 among adults 18-49 and 5.65 million viewers, while an earlier game between the Cavaliers and Raptors followed closely behind with a 2.1 and 5.59 million viewers.
- INSIDE THE NBA PLAYOFFS leapfrogged over WWE SMACKDOWN this week, growing by three tenths to earn a 1.0 for the night and rounding out the top 3, while Smackdown maintained its 0.8 rating, good enough for number 4.
- THE REAL HOUSEWIVES OF BEVERLY HILLS retained its 0.6 for another week in a row, but dropped just behind NHL Semi-Final coverage on NBCSN (0.6/1.71mm viewers).
- In scripted cable, both TBS’ THE LAST OG (0.4) and USA’s UNSOLVED: TUPAC AND BIG (0.3) maintained their ratings for another week in a row.
- Though it has vowed to reduce ad loads in Sunday primetime by 40% next year, Fox is running into some execution issues as they begin negotiations with ad buyers in the weeks leading up to upfronts. While the play is still very much part of the network’s overall strategy, the decreased load experiment may move to another night of the week and one idea being mulled is the idea of a “Fox Block,” a commercial break that could last up to six minutes in between programs, rather than cutting into shows, but no models or deals have been finalized. For a more in-depth look at the potential strategies, check out Variety’s article Fox Has Bold Ideas to Cut Back TV Ads. But They’re Not Easy to Put in Place
- In an effort to cement its rebranding campaign and expand its reach, Oxygen is set to launch an augmented reality crime-solving app on May 31st. Titled Forensic Detective: Inside The Crime Scene, the game can turn any room into an AR crime scene filled with clues and evidence the player must track down so they can bring a killer to justice. Using a combination of forensic tools such as ballistics analysis, blood sample comparisons, and fingerprint testing, players have seven minutes to solve a crime that has been “painted” into a real room using new vertical plane detection technology to locate the walls in a player’s view and plant clues anywhere on those surfaces, creating a full room-scale interactive environment. Check out the trailer and screenshots of the game play HERE.
- The Intellectual Property Group and rapper Meek Mill are developing a 6-part docuseries that will follow his fight for exoneration while exposing flaws in the criminal justice system. Each hour-long episode will chronicle Meek and his supporters as they attempt to uncover the different facets of corruption that kept him under the thumb of Philadelphia’s criminal justice system for over a decade while revealing his life post-incarceration. The series will also explore his childhood trauma that led to his career as a musician.. The show is tentatively slated to premiere exclusively on Prime in 2019.