DAILY DIGEST – 4.17.18

SUPERGIRL returns down but bolsters iZOMBIE; WALKING DEAD Finale lowest since Season 1; Rogers & Cowan launches Clickable Media Group with scheme to click & purchase products during show content

 

BROADCAST RATINGS:

Network Average:

MONDAY, 4.16.18 NBC ABC FOX CBS CW
Adults 18-49 rating/share 1.5/6 1.1/4 0.8/3 0.7/3 0.4/2
Total Viewers (millions) 7.64 5.96 3.73 4.78 1.38

 

Broadcast Primetime Live + Same Day – Monday, April 16, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. The Voice (NBC) (8-10 p.m.) 1.7/7 9.23
  American Idol (ABC) (8-10 p.m.) 1.3/5 6.85
  Kevin Can Wait (CBS) 0.9/4 5.29
  Lucifer (FOX) 0.7/3 3.17
  Supergirl (The CW) 0.5/2 1.9
       
8:30 p.m. Man with a Plan (CBS) 0.8/3 5.09
       
9 p.m. The Resident (FOX) 0.9/3 4.29
  Superior Donuts (CBS) 0.8/3 4.52
  iZombie (The CW) 0.3/1 0.85
       
9:30 p.m. Living Biblically (CBS) 0.6/2 3.54
       
10 p.m. Good Girls (NBC) 1.0/4 4.45
  Scorpion (CBS) – F 0.7/3 5.12
  The Crossing (ABC) 0.7/3 4.17

Ratings Report:

  • NBC won the night overall despite THE VOICE (1.7) being down two tenths. GOOD GIRLS was steady with a 1.0.
  • On ABC, AMERICAN IDOL fell in similar fashion, dropping .2 to 1.3 (its same rating as Sunday), while new sci-fi drama THE CROSSING slipped a tenth to 0.7.
  • CBS comedies were mostly steady for the night, although MAN WITH A PLAN faltered a tenth from last week, coming in at 0.8. The finale of SCORPION scored a 0.7, even with last week’s penultimate episode.
  • After a few weeks off for each, THE RESIDENT (0.9) returned to Fox steady with its last episode, while LUCIFER came down a tenth to 0.7.
  • SUPERGIRL returned slightly down for the CW after a two-month hiatus, earning a 0.5 for the night among 18-49s, down from the 0.6 it earned from its last episode. It did, however, bolster iZOMBIE, which rose a tenth 0.3 this week.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Sunday, April 15, 2018

Show Net Time Total viewers
(000s)
18-49
rating
THE WALKING DEAD AMC 9:00 PM 7,916.0 3.4
NBA PLAYOFFS TNT 9:00 PM 4,413.0 1.9
NBA PLAYOFFS TNT 6:30 PM 4,100.0 1.7
FEAR THE WALKING DEAD AMC 10:10 PM 4,090.0 1.6
NBA PLAYOFFS TNT 1:09 PM 3,203.0 1.3
REAL HOUSEWIVES OF ATLANTA BRAVO 8:00 PM 2,531.0 1.0
INSIDE THE NBA PLAYOFFS TNT 11:30 PM 2,026.0 1.0
TALKING DEAD AMC 11:17 PM 2,002.0 0.8
NBA PREGAME TNT 6:00 PM 1,590.0 0.7
MIKE TYSON MYSTERIES ADULT SWIM 11:30 PM 1,054.0 0.5
NAKED AND AFRAID DISCOVERY 10:00 PM 1,382.0 0.5
LAST WEEK TONIGHT HBO 11:01 PM 1,226.0 0.4
GUY’S GROCERY GAMES FOOD 8:00 PM 1,226.0 0.4
WORST COOKS IN AMERICA FOOD 9:00 PM 1,294.0 0.4
MLB SUNDAY NIGHT ESPN 8:00 PM 1,370.0 0.4
SPORTSCENTER ESPN 11:00 AM 808.0 0.4
REAL HOUSEWIVES OF POTOMAC BRAVO 10:00 PM 1,200.0 0.4
SOUTHERN CHARM NEW ORLEANS BRAVO 9:00 PM 1,092.0 0.4
SNOOP DOGG PRESENTS THE JOKER’S WILD TBS 10:00 PM 935.0 0.4
HOW CLOSE CAN I BEACH HGTV 8:00 PM 1,431.0 0.3
DROP THE MIC TBS 10:28 PM 778.0 0.3
SPORTSCENTER ESPN 10:00 AM 674.0 0.3
BALLMASTRZ: 9009 ADULT SWIM 12:00 AM 702.0 0.3
CARIBBEAN LIFE HGTV 9:00 PM 1,389.0 0.3
HOW CLOSE CAN I BEACH HGTV 8:30 PM 1,377.0 0.3

Of Note:

  • THE WALKING DEAD wrapped its latest season considerably up from last week, earning a 3.4 among adults 18-49 and grabbing 7.92 million eyeballs, up .6 over last week and 19% audience lift. The finale helped the season opener of FEAR THE WALKING DEAD quite a bit, which turned in a 1.6 rating and 4.09 million viewers, up from 1.2 and 3.11 million viewers for the 2017 premiere.
  • The other three slots in the top five were all scooped up by TNT, which aired live broadcasts of NBA playoff games throughout the night, with the opening game for the Timberwolves-Rockets series scoring the highest at 1.9 among 18-49s and 4.41 million viewers.
  • Elsewhere in cable, REAL HOUSEWIVES OF ATLANTA ticked up a tenth to 1.0, while LAST WEEK TONIGHT on HBO remained steady at 0.4. Adult Swim animated series MIKE TYSON MYSTERIES (0.5) and BALLMASTRZ: 9009 (0.3) both remained in the top 25, although each fell by .1 week to week.

 

OTHER NEWS:

  • Hulu has confirmed that it is working on a music docuseries surrounding the disastrous 2017 Fyre Music Festival. Set to premiere in 2019, the series recounts the events leading up to and during the Bahamian festival, as well as its eventual collapse and aftermath. The show will feature interviews with inside sources ranging from local Bahamians and stranded festivalgoers to vendors, investors and others. The concert was originally supposed to be an ultra-luxury experience with villas, gourmet food, and music acts, but instead descended into chaos, attendees out thousands of dollars, 8 (currently pending) lawsuits, and Fyre Media founder Billy McFarland indicted on wire fraud. Cinemart is heading production, with John Amato and Dana Miller (Billboard) and Angela Freedman and Sharmi Ghandi (Mic) on board as executive producers.
  • A year after it was in pilot contention, ABC has greenlit a re-tooled version of THE GOLDBERGS SPINOFF to a series of 10 episodes. The 1990 set pilot episode ran as an episode of the flagship series back in January, putting up a 1.7 among adults 18-49, in line with The Goldbergs season average, and prompting some to speculate then whether ABC would bring the show on for the 2018-19 season. Currently titled SCHOOLED, the comedy will be mostly set around the teachers and administrators of William Penn Academy, where the Goldberg kids attend school.
  • Fox has announced that THE FOUR will be back 7 June with original host Fergie and judges Meghan Trainor (the only one with a heart), P. Diddy (the Tool…I mean, “music mogul”), and DJ Khaled back on board. Notably absent is music producer and executive Charlie Walk, who exited the show amid allegations of past sexual misconduct. No word yet on who, if anyone, will replace him.
  • Here’s one that really caught my eye: Rogers & Cowan, the publicity firm, has launched Clickable Media Group, an in-house studio content development and production arm. Their first project (due out 15 May) is CLICK MY CLOSET, a short-form webisode series that features celebrities and their stylists, and gives online viewers the opportunity to locate and purchase the fashion featured in the show. Each of the twenty 5-minute segments take viewers into the actual homes and wardrobes of well-known talent with their stylists, and beyond the voyeuristic look at the celebrity/stylist relationship as stars dress for anything from red carpets to dinners or Coachella, viewers can click outfits for purchase them or share them with friends. It’s a fascinating way to create an additional revenue stream inside of content (wonder how long it will be before other content creators catch on and create similar clickable engines for longer content – if the advertising and ability to purchase is embedded right into a show’s storyline, it eliminates the need for ad breaks while still maintaining an ad presence. Just spitballing).

 

 

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