DAILY DIGEST – 4.5.18

EMPIRE and STAR lead Wednesday night, but down week-to-week; LEGION season 2 premieres far below series debut; 44 Blue teams with Wilhelmina Models for scripted and unscripted projects; Amazon greenlights LORENA, a four-part true crime docuseries about Lorena Bobbitt

BROADCAST RATINGS:

Network Average:

WEDNESDAY, 4.4.18 FOX CBS ABC NBC CW
Adults 18-49 rating/share 1.5/6 1.1/4 1.0/4 0.8/3 0.2/1
Total Viewers (millions) 4.91 6.49 4.51 4.48 0.5

 

Broadcast Primetime Live + Same Day – Wednesday, April 4, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. Empire (FOX) 1.7/7 5.52
  Survivor (CBS) 1.6/7 8.24
  The Goldbergs (ABC) 1.3/6 5.38
  The Blacklist (NBC) 0.9/4 5.36
  Riverdale (The CW) – R 0.2/1 0.57
       
8:30 p.m. Alex, Inc. (ABC) 0.9/4 3.83
       
9 p.m. Modern Family (ABC) 1.5/6 5.5
  Star (FOX) 1.3/5 4.3
  NCIS (CBS) – R 0.7/3 5.37
  Law & Order: SVU (NBC) – R 0.7/3 3.85
  Life Sentence (The CW) 0.2/1 0.44
       
9:30 p.m. American Housewife (ABC) 1.2/5 4.64
       
10 p.m. Criminal Minds (CBS) 1.0/4 5.87
  Chicago PD (NBC) – R 0.7/3 4.22
  Designated Survivor (ABC) 0.7/3 3.87

Ratings Report:

  • There was not much to write home about on Wednesday, with most shows down or flat for the night. Typical leader Fox took the night as usual, although both EMPIRE (1.7) and STAR (1.3) were down week-to-week, off three and two tenths respectively.
  • On CBS, SURVIVOR faltered a tenth to come in at 1.6 among adults 18-49; CRIMINAL MINDS (1.0) also dropped a tenth.
  • ABC was the only network that showed any kind of modest improvement, and then only for MODERN FAMILY, which ticked up a tenth this week to rate a 1.5. Both THE GOLDBERGS (1.3) and AMERICAN HOUSEWIFE (1.2) were down a tenth, while new Zach Braff comedy ALEX INC was off by two tenths in its second week on air, earning a 0.9 for the night. DESIGNATED SURVIVOR (0.7) was flat week to week.
  • NBC’s only new programming for the night was an episode of THE BLACKLIST, steady with a 0.9, while on CW LIFE SENTENCE rebounded slightly to earn a 0.2 for the night.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Tuesday, April 3, 2018

Show Net Time Total viewers
(000s)
18-49
rating
WWE SMACKDOWN USA 8:00 PM 2,467 0.8
FIXER UPPER HOME 9:00 PM 3,268 0.7
NBA BASKETBALL TNT 8:14 PM 2,055 0.7
REAL HOUSEWIVES OF BEV HILLS BRAVO 9:00 PM 1,761 0.6
CHALLENGE: VENDETTAS MTV 9:00 PM 900 0.5
FX MOVIE PRIME: DEADPOOL FX 7:30 PM 1,189 0.5
FORGED IN FIRE HISTORY 9:00 PM 1,303 0.4
NBA BASKETBALL TNT 10:43 PM 1,000 0.4
GOOD BONES HOME 10:00 PM 1,784 0.4
AMERICAS TOP MODEL VH1 8:00 PM 833 0.4
LITTLE PEOPLE, BIG WORLD TLC 9:00 PM 1,880 0.4
MARRIED AT FIRST SIGHT LIFETIME 9:00 PM 912 0.3
INK MASTER PARAMOUNT 10:00 PM 718 0.3
UNSOLVED USA 10:00 PM 844 0.3
FORBIDDEN: DYING FOR LOVE INVEST 10:00 PM 1,178 0.3
RACHEL MADDOW SHOW MSNBC 9:00 PM 2,747 0.3
TOSH.O COMEDY 10:00 PM 588 0.3
CURSE OF CIVIL WAR GOLD HISTORY 10:03 PM 1,278 0.3
LEGION FX 10:00 PM 669 0.3
DEADLIEST CATCH SPC DISCOVERY 9:00 PM 1,133 0.3
HANNITY FOX NEWS 9:00 PM 2,931 0.3
NBA PRE-GAME SHOW TNT 8:00 PM 934 0.3
WEB OF LIES INVEST 9:00 PM 1,033 0.3
MY LITTLE LIFE TLC 10:04 PM 1,101 0.3
CHOPPED FOOD 10:00 PM 812 0.3

Of Note:

  • USA’s regular Tuesday SMACKDOWN took the top spot once again, earning a 0.8 in adults 18-49 and steady with last week, while FIXER UPPER retained its number two position for a second week in a row and with a slight uptick from 0.6 to 0.7 week to week.
  • TNT’s coverage of NBA basketball rounded out the top 3 (also same as last week), scoring a 0.7 for its broadcast of the Warriors vs. Thunder game and 2.06 million watching. The later game between the Spurs and LA Clippers grabbed a 0.4 and 1 million viewers.
  • FX premiered the second season of dark Marvel hit LEGION last night to the tune of a 0.3, well off from its 0.7 series debut, but closer in line to the 0.4 the first season finale earned. In other scripted cable news, UNSOLVED: TUPAC & BIGGIE dropped another tenth, now down to 0.3.
  • History’s CURSE OF THE CIVIL WAR GOLD managed to keep its 0.3 rating week to week, but continues to slide further down the top 25 list.

 

OTHER NEWS:

  • 44 Blue Productions has teamed up with Wilhelmina Models to produce multiple scripted and unscripted projects based on the iconic modeling agency started by Wilhelmina Cooper in 1967. The production company has gained access to the agency’s vast history of stories and colorful figures, with the story of its rise being eyed closely for drama development, while an access driven documentary following the agency and the high stakes business decisions and strategy leading up to New York’s Fashion Week is already being worked on.
  • NBCUniversal has officially rolled out CFlight, calling it “the industry’s first unified advertising metric.” Tested first during the PyeongChang Olympics in February, CFlight is able to accurately capture a comprehensive sense of how marketing campaigns are performing across all platforms, with an additional boost of being able to filter for digital impressions viewed to completion (a much more accurate number than overall impressions, which includes views that only last a few seconds).
  • Amazon has greenlit a 4-part docuseries about Lorena Bobbitt, the Virginia housewife who, in 1993, infamously cut off her husband’s penis while he slept. Said Heather Schuster, head of Unscripted at Amazon Originals, the docuseries aims to “reframe Lorena Bobbitt’s story around issues of sexism and domestic abuse and offers Prime members an exclusive new view into how America got her story wrong and maybe continues to get it wrong.” The series will be directed by acclaimed documentary filmmaker Joshua Rofé (Active Shooter: America Under Fire) and executive produced by white-hot creator of the moment Jordan Peele (Get Out) through his Monkeypaw production shingle.
  • History has scrapped plans for a scripted drama about the impeachment of Bill Clinton in 1997. Based on the non-fiction book The Breach by Peter Baker and originally planned to be the first in an anthology series showcasing pivotal moments in US presidencies, the six-part series from RJ Cutler stalled over the past several months when no casting could be set. Development on limited series around Ronald Reagan, Franklin Delano Roosevelt, Teddy Roosevelt, and Thomas Jefferson are still moving forward.

 

 

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