DAILY DIGEST – 4.4.18

ROSEANNE stays strong and provides halo for other ABC shows; March Madness championships dominate over Monday cable; Viacom rejects CBS’ initial merger offer; Mets-Phillies first MLB game to air exclusively on Facebook Watch

BROADCAST RATINGS:

Network Average:

TUESDAY, 4.3.18 ABC CBS NBC FOX CW
Adults 18-49 rating/share 1.8/7 1.2/5 1.2/5 0.6/2 0.4/2
Total Viewers (millions) 6.56 10.53 6.67 1.89 1.21

 

Broadcast Primetime Live + Same Day – Tuesday, April 3, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. Roseanne (ABC) 3.9/16 15.16
  The Voice (NBC) 1.8/7 9.32
  NCIS (CBS) 1.3/5 12.08
  Lethal Weapon (FOX) – R 0.5/2 1.84
  The Flash (The CW) – R 0.2/1 0.94
       
8:30 p.m. The Middle (ABC) 2.2/8 8.32
       
9 p.m. Black-ish (ABC) 1.5/6 5.42
  Bull (CBS) 1.2/5 11.02
  Rise (NBC) 0.9/4 4.54
  LA to Vegas (FOX) 0.7/3 2.04
  Black Lightning (The CW) 0.5/2 1.48
       
9:30 p.m. Splitting Up Together (ABC) 1.4/5 4.84
  The Mick (FOX) – F 0.7/3 1.85
       
10 p.m. Chicago Med (NBC) 1.1/4 6.15
  NCIS: New Orleans (CBS) 0.9/4 8.5
  For the People (ABC) 0.8/3 2.82

Ratings Report:

  • ABC may have had another down night, but with ROSEANNE back on the air, the network still led Tuesday pretty handily. The returned sitcom scored a 3.9 in adults 18-49, more than a point down from its monster premiere, but the real story is in its audience retention week-to-week (15.16 million this week, 84% of its premiere audience of 18.16 million) and the halo effect it is still having around other ABC shows throughout the night. THE MIDDLE, which followed immediately after Roseanne earned a season-high 2.2, while other ABC shows had a dramatic drop-off week to week. BLACKISH came down a point to score a 1.5, well ahead of its average for the season, while new comedy SPLITTING UP TOGETHER returned a 1.4 (down .8 from last week), while the dreadful FOR THE PEOPLE only dropped a tenth week-to-week, earning a 0.8 for the night.
  • Conversely, NBC had a modestly up night, with THE VOICE (1.8) finishing two tenths up from last week, while both RISE (0.9) and CHICAGO MED (1.1) both ticked up a tenth.
  • On Fox, THE MICK finished its second season up a tenth, returning a 0.7 for its finale, in line with the seasonal average. LA TO VEGAS (0.7) was also up a tenth.
  • CBS’ night was totally flat, with NCIS (1.3), BULL (1.2), and NCIS: NEW ORLEANS (0.9) all holding steady with last week.
  • BLACK LIGHTNING on CW posted another 0.5 for the week.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Monday, April 2, 2018

Show Net Time Total viewers
(000s)
18-49
rating
NCAA BSKBL CHAMPSHIP TBS 9:18 PM 13,283 4.1
NCAA BSKBL CHAMP-PO TBS 11:39 PM 4,091 1.4
WWE ENTERTAINMENT USA 8:00 PM 3,430 1.2
WWE ENTERTAINMENT USA 10:00 PM 3,314 1.2
WWE ENTERTAINMENT USA 9:00 PM 3,329 1.2
NCAA BSKBL CHMP-PRE 2 TBS 8:08 PM 3,509 1.1
LOVE & HIP HOP ATLANTA VH1 8:00 PM 1,901 0.9
TEYANA & IMAN VH1 9:00 PM 1,389 0.7
VANDERPUMP RULES BRAVO 9:00 PM 1,481 0.6
NCAA BSKBL CHAMPSHIPS: VILLANOVA VS MICH TNT 9:12 PM 2,071 0.6
LEAVE IT TO STEVIE VH1 9:30 PM 1,131 0.5
TEEN MOM MTV 9:00 PM 992 0.5
NCAA CHAMP PRE TNT 9:00 PM 1,250 0.4
TEEN MOM: YOUNG AND PREG MTV 10:01 PM 593 0.3
SPRING BAKING CHAMPION FOOD 9:00 PM 1,099 0.3
COLD HEARTED INVEST 10:00 PM 1,110 0.3
SHIFTING GEARS DISCOVERY 10:01 PM 825 0.3
FAST N LOUD SPC DISCOVERY 9:00 PM 839 0.3
SUMMER HOUSE BRAVO 10:01 PM 627 0.3
TERROR, THE AMC 9:00 PM 1,105 0.3
TUCKER CARLSON TONIGHT FOX NEWS 8:00 PM 2,601 0.3
SPECIAL RPT W/BRET BAIER FOX NEWS 6:00 PM 2,116 0.3
HOUSE HUNTERS HOME 10:00 PM 1,354 0.3
HOUSE HUNTERS INTL HOME 10:30 PM 1,293 0.3
RACHEL MADDOW SHOW MSNBC 9:00 PM 2,122 0.3

Of Note:

  • The culmination of March Madness wrapped up on Monday with the NCAA men’s championship game absolutely dominating over the cable landscape. TBS’ national broadcast took top honors, scoring a 4.1 in 18-49s with 13.28 million people watch Villanova triumph over Michigan. Additionally, the channel’s pre and post game shows scored a 1.1 and 1.4, respectively.
  • Even with basketball capturing most of the audience for Monday, USA’s WWE MONDAY NIGHT RAW still managed to score fairly high in the ratings, with all three hours of its weekly broadcast reaching a 1.2 in ratings and staying fairly steady on audience throughout the night.
  • After a week of premieres, most shows took a predictable hit in their second weeks, with AMC’s new drama THE TERROR dipping a tenth to 0.3, while VH1’s LEAVE IT TO STEVIE (0.5) and TEYANA & IMAN (0.7) both took similar hits.

 

OTHER NEWS:

  • The Phillies and Mets make mini media history today, as they participate as the MLB’s first digital-only national regular season broadcast of a game. Today’s afternoon game will be streamed live to Facebook Watch, which fans can access on their phones, tablets, smart TVs and other streaming services. Keeping in line with Facebook’s “community first” approach, color commentators for the broadcast will interact live with the audience for the duration of the game.
  • And no one was surprised – Viacom rejected CBS’ meager stock-only, under market value offer first proposed yesterday. The surprisingly aggressive stance on CBS part is already causing some internal strife between the companies, with Shari Redstone reported to be disappointed in the initial offering and management at Viacom unclear on what CEO Bob Bakish’s new role would be, given that CBS has insisted that Les Moonves run both units, should a merger take place. Talks continue, although no word on a counter-offer has been floated.
  • E! has announced a new docuseries featuring Kristin Cavallari, former THE HILLS reality star turned entrepreneur. Much in the same vein of E!’s other lifestyle shows, the docuseries will follow Cavallari’s life as a businesswoman as she launches her lifestyle product line while balancing her married home life to former NFL star Jay Cutler and as a mother to three kids. (Yawn)
  • Apple is on the verge of closing its first overall deal, signing BATES MOTEL co-creator/showrunner Kerry Ehrin to an exclusive multi-year deal that will install Ehrin at the helm of the Jennifer Aniston/Reese Witherspoon morning show drama, replacing former showrunner Jay Carson.

 

 

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