DAILY DIGEST – 4.3.18

AMERICAN IDOL slides further down; THE CROSSING has so-so series debut; Turner offers branded team coverage for March Madness Championship

BROADCAST RATINGS:

Network Average:

MONDAY, 4.2.18 NBC ABC CBS FOX CW
Adults 18-49 rating/share 1.5/6 1.3/5 0.9/3 0.4/2 0.4/2
Total Viewers (millions) 8.03 6.54 5.49 1.74 1.09

 

Broadcast Primetime Live + Same Day – Monday, April 2, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. The Voice (NBC) (8-10 p.m.) 1.9/7 9.91
  American Idol (ABC) (8-10 p.m.) 1.4/5 7.08
  The Big Bang Theory (CBS) – R 1.3/5 7.02
  Lucifer (FOX) – R 0.4/2 1.7
  Legends of Tomorrow (The CW) 0.4/2 1.25
       
8:30 p.m. Young Sheldon (CBS) – R 1.2/5 6.56
       
9 p.m. The Big Bang Theory (CBS) – R 1.1/4 6.01
  The Resident (FOX) – R 0.3/1 1.78
  Penn & Teller: April Fool Us Day (The CW) – S 0.3/1 0.92
       
9:30 p.m. Living Biblically (CBS) 0.8/3 4.24
       
10 p.m. The Crossing (ABC) – P 1.0/4 5.45
  Good Girls (NBC) 0.9/3 4.27
  NCIS (CBS) – R 0.6/2 4.57

Ratings Report:

  • ABC premiered new sci-fi thriller THE CROSSING last night to decent, but by no means stellar, results. The new show scored a 1.0 in the timeslot recently vacated by THE GOOD DOCTOR, far below that show’s 1.8 average. However, it led the hour in viewers, with 5.45 million, which I suppose somewhat makes up for the continued ratings slide of AMERICAN IDOL (down .2 from last Monday; it’s 1.4 among adults 18-49 is a new low for the rebooted singing competition).
  • THE VOICE on NBC was down a tenth from last week, but the 1.9 was good enough to lead the night overall. A new episode of GOOD GIRLS was also down a tenth, earning a 0.9.
  • On CBS, the only first-run programming of the night was a new episode of LIVING BIBLICALLY, which ticked up a tenth to 0.8.
  • On CW, recently renewed LEGENDS OF TOMORROW earned its usual 0.4, while a PENN & TELLER April Fool’s Day special earned a 0.3.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Sunday, April 1, 2018

Show Net Time Total viewers
(000s)
18-49
rating
THE WALKING DEAD AMC 9:00 PM 6,295 2.6
TALKING DEAD AMC 10:15 PM 2,371 0.9
REAL HOUSEWIVES OF ATLANTA BRAVO 8:00 PM 1,930 0.8
NCAA WOMEN’S CHAMPIONSHIP – MISSISSIPPI ST./NOTRE DAME ESPN 6:15 PM 3,536 0.8
BUSHWORLD ADVENTURES ADULT SWIM 11:00 PM 1,288 0.6
SUNDAY NIGHT BASEBALL ESPN 8:30 PM 1,935 0.6
REAL HOUSEWIVES OF POTOMAC BRAVO 10:00 PM 1,177 0.4
LAST WEEK TONIGHT HBO 11:01 PM 1,265 0.4
NAKED AND AFRAID DISCOVERY 10:00 PM 1,326 0.4
CARIBBEAN LIFE HGTV 9:00 PM 1,516 0.4
HOW CLOSE CAN I BEACH HGTV 8:00 PM 1,419 0.4
CARIBBEAN LIFE HGTV 9:30 PM 1,544 0.3
ISLAND LIFE HGTV 10:30 PM 1,521 0.3
HOW CLOSE CAN I BEACH HGTV 8:30 PM 1,415 0.3
COLLEGE BASKETBALL SCOREBOARD ESPN 6:00 PM 1,555 0.3
YOUR HUSBAND IS CHEATING ON US BRAVO 9:00 PM 895 0.3
ISLAND LIFE HGTV 10:00 PM 1,418 0.3
WATCH WHAT HAPPENS LIVE BRAVO 11:00 PM 940 0.3
HOMELAND SHOWTIME 9:07 PM 1,219 0.3
BAR RESCUE PARAMOUNT 10:00 PM 615 0.3
SISTER WIVES TLC 8:59 PM 1,171 0.3
GUY’S GROCERY GAMES FOOD 9:00 PM 750 0.3
SPORTSCENTER ESPN 11:28 PM 725 0.3
SISTER WIVES TELL ALL TLC 8:00 PM 1,182 0.3
WICKED TUNA NAT GEO 9:00 PM 949 0.3

Of Note:

  • After regaining some ground last week, THE WALKING DEAD sank again on Sunday, this time down four tenths to a season low 2.6 in adults 18-49, while the audience also shrank slightly, with 6.3 million tuning in versus 6.77 million last week. TALKING DEAD followed behind in the number 2 spot with a 0.9, while THE REAL HOUSEWIVES OF ATLANTA rounded out the top three by matching its 0.8 rating from last week.
  • THE NCAA women’s championship game on ESPN was down slightly year-to-year audience wise, with 3.54 million tuning in this past Sunday versus 3.83 million in 2017. It earned a 0.8 for a second year in a row.
  • In “on the nose” titles, Bravo premiered its latest unscripted program YOUR HUSBAND IS CHEATING ON US to a so-so 0.3, even with being sandwiched between two of the more popular REAL HOUSEWIVES franchises.

 

OTHER NEWS:

  • For the NCAA Men’s championship game on Monday, Turner channels offered a twist on coverage: aside from the national broadcast that aired on TBS, TNT and TruTV offered more specialized coverage catering to hard-core fans and featuring commentary teams made up of alums of the two schools playing in the final game. TNT aired the Michigan Wolverines themed broadcast, while those rooting for the Villanova Wildcats got their fix on TruTV.
  • As in recent years past, MLB will continue its partnership with Twitter to feature one live game per week to its Twitter handle @MLB and at live.twitter.com. Additionally, the MLB will continue to make real time game highlights available on the platform throughout the season.
  • A merger between CBS and Viacom has taken another step forward – CBS is set to make an all stock offer to Viacom, although the initial proposal undervalues the current market worth of Viacom. Right now there are far more questions than answers in how this latest set of merger talks will continue after talks last broke off in 2016. I highly recommend THIS ARTICLE from Deadline, which offers an excellent snap assessment of the current merger landscape in the US and what CBS and Viacom will face as discussions continue.

 

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