DAILY DIGEST – 3.19.18

MARCH MADNESS rules over broadcast and cable; AMERICAN IDOL holds up (so far) in second week; NBC hands out more early renewals

BROADCAST RATINGS:

Network Average:

SUNDAY, 3.18.18 ABC CBS NBC FOX
Adults 18-49 rating/share 1.3/5 1.3/5 0.9/3 0.8/3
Total Viewers (millions) 6.23 9.01 5.35 1.84

 

Broadcast Primetime Live + Same Day – Sunday, March 18, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
7 p.m. NCAA Tournament overrun (CBS) 2.9/14 12.18
  Little Big Shots (NBC) – S 0.8/3 5.97
  America’s Funniest Home Videos (ABC) 0.8/3 5.3
  Bob’s Burgers (FOX) – R 0.5/2 1.42
       
7:30 p.m. 60 Minutes (CBS) 1.5/6 10
  Bob’s Burgers (FOX) 0.7/3 1.69
       
8 p.m. American Idol (ABC) (8-10 p.m.) 1.8/6 7.74
  Little Big Shots (NBC) – P 1.1/4 7.48
  The Simpsons (FOX) 0.8/3 2.07
       
8:30 p.m. Instinct (CBS) – P 1.0/4 8.79
  Brooklyn Nine-Nine (FOX) 0.9/4 1.93
       
9 p.m. Genius Junior (NBC) – P 1.0/4 5.07
  Family Guy (FOX) 1.0/4 2.31
       
9:30 p.m. NCIS: Los Angeles (CBS) 0.8/3 7.98
  The Last Man on Earth (FOX) 0.7/3 1.61
       
10 p.m. Deception (ABC) 0.9/4 4.15
  Timeless (NBC) 0.7/3 2.87
       
10:30 p.m. Madam Secretary (CBS) 0.6/3 6.37

Ratings Report:

  • Unsurprisingly, CBS got the main boost of the evening, thanks to an overrun of NCAA tournament action on Sunday night (final adjustments to ratings may be greater than usual as a result). With the game as a lead in, CBS shows performed solidly throughout the evening, with 60 MINUTES getting the biggest boost, as it usually does following sports (up half a point from last week). NCIS: LA (0.8) and TIMELESS (0.7) both fell slightly, down a tenth from last week, while new procedural drama INSTINCT, starring Alan Cumming, premiered to an OK 1.0 among 18-49s, slightly ahead of where failed Jeremy Piven starrer WISDOM OF THE CROWD started.
  • AMERICAN IDOL got a bit lost in the shuffle on Sunday night against NCAA coverage, managing a 1.8 for its second Sunday show, down half a point from the premiere but steady with its second episode last Monday (we’ll see how that holds up tonight). Hokey FBI procedural DECEPTION fell four tenths from its premiere, currently sitting at a 0.9 for the night.
  • BROOKLYN NINE NINE returned from a three month hiatus to its best rating among 18-49s all season, raking in a 0.9 for the night, while THE SIMPSONS pulled in a 0.8, the lowest rating it has ever received (and believe me, it took awhile to look through all 29 seasons of ratings). The end of America’s favorite yellow family? It’s hard to believe, but wow, what a drop. It’s a bit out of date, but THIS ARTICLE breaking down the show’s ratings, characters, and storylines over time not only offers an in-depth analysis of the show, but offers a pretty stellar snapshot of the American TV landscape from 1990-2016.
  • Later in the evening, Fox aired a limited interruption episode of FAMILY GUY addressing Stewie’s sexuality for a 1.0 rating, while LAST MAN ON EARTH pulled in a 0.7.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Thursday, March 15, 2018

Show Net Time Total viewers
(000s)
18-49
rating
NCAA BSKBL CHP-PRTH TNT 9:19 PM 2,472 0.9
NCAA BSKBL CHP-PRTH TBS 10:19 PM 1,889 0.7
NCAA BSKBL CHP-PRTH TBS 7:31 PM 1,768 0.7
NCAA BSKBL CHP-BRG-PR TBS 10:03 PM 1,729 0.6
NCAA BSKBL CHP-DYTH TNT 4:01 PM 1,755 0.6
NCAA BSKBL CHP-BRG-DYTH TBS 7:00 PM 1,476 0.5
NCAA BSKBL CHP-DYTH TBS 4:23 PM 1,574 0.5
NCAA BSKBL CHP-PRTH TRUTV 7:17 PM 1,407 0.5
NCAA BK CHP-BRG-DYTH TNT 6:23 PM 1,204 0.5
NCAA BSKBL CHP-PRTH TNT 6:42 PM 1,277 0.5
60 DAYS IN A&E 10:00 PM 1,029 0.4
NCAA BSK CHP-BRG-PR TRUTV 9:52 PM 1,129 0.4
BEAT B.FLAY FOOD 10:00 PM 1,156 0.4
RACHEL MADDOW SHOW MSNBC 9:00 PM 3,178 0.4
DIABOLICAL INVEST 10:00 PM 1,337 0.4
NCAA BSKBL CHP-DYTH TRUTV 3:09 PM 1,044 0.4
SWAMP PEOPLE HISTORY 9:00 PM 1,835 0.4
NCAA BSKBL CHP-PRTH TRUTV 10:09 PM 908 0.3
HOUSE HUNTERS HOME 10:00 PM 1,451 0.3
HOUSE HUNTERS INTL HOME 10:30 PM 1,513 0.3
HANNITY FOX NEWS 9:00 PM 3,214 0.3
NCAA BSK CHP-BRG-PR TNT 9:01 PM 819 0.3
LAST WORD W/L. ODONNELL MSNBC 10:00 PM 2,552 0.3
FLIP OR FLOP VEGAS HOME 9:00 PM 1,270 0.3
ATLANTA FX 10:00 PM 561 0.3

Of Note:

  • March Madness is in full swing and continued its dominant streak over cable on Thursday, grabbing all of the top ten slots and a smattering of additional coverage further down the list. TNT’s broadcast of the Alabama vs. Virginia game scored the highest with a 0.9 in adults 18-49 and 2.47 million people watching, while TBS’ game coverage of Montana vs. Michigan followed closely behind with a 0.7, and the San Diego State v. Houston game (also TBS) took the number 3 spot, also with a 0.7.
  • Elsewhere in cable-land, FX’s ATLANTA took a hit this week, dropping a tenths to 0.3 and just over half a million people watching, just enough to make it into the top 25.
  • Leading up to the firing of FBI deputy director Andrew McCabe on Friday, Thursday cable news was fairly typical, with little change to the trends we’ve been following over the past month. Maddow continues to lead news commentators overall in 18-49 ratings, although was up less than a point over Hannity for Thursday (0.38 to 0.3), and identical rating sin the 25-54 news demo (0.54). Hannity got the audience edge once again, but barely, with a scant 36,000 more viewers. Further down the list and out of the top 25, conservative Tucker Carlson leads moderate Anderson Cooper in all categories, although the 18-49 split is the narrowest (0.27 v 0.25).

 

OTHER NEWS:

  • NBC continues to hand out renewals well ahead of the May upfronts, this time to summer game show series HOLLYWOOD GAME NIGHT, which will return for a sixth season with host Jane Lynch, as well as a very early season 3 renewal for WILL & GRACE, in addition to an expanded Season 2 (now 18 episodes, up from the previously ordered 12). Season 1 of the show concludes 5 April.
  • Snapchat continues to find success with micro-dating shows, giving a second season order to PHONE SWAP, the dating game show that invites two strangers to exchange phones before deciding to go on a date. Each stranger is allowed to go through the other’s phone to glean details about their potential match by looking at apps, social media, their contacts, and photos. During its first season, the show attracted an average of 10 million users per episode, with a peak of 14 million. The new season premieres Tuesday, 3 April.

 

 

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