DAILY DIGEST – 3.13.18

Second night of rebooted AMERICAN IDOL drops half a point and lags behind THE VOICE; ESPN orders first series exclusively for new subscription service ESPN Plus; CBS experiments with Snapchat, launching LATE LATE SHOW companion on the platform

BROADCAST RATINGS:

Network Average:

MONDAY, 3.12.18 NBC ABC CBS FOX CW
Adults 18-49 rating/share 1.9/7 1.8/7 0.8/3 0.8/3 0.3/1
Total Viewers (millions) 9.39 8.83 5.51 3.38 1.02

 

Broadcast Primetime Live + Same Day – Monday, March 12, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. The Voice (NBC) (8-10 p.m.) 2.3/9 11.72
  American Idol (ABC) (8-10 p.m.) 1.8/7 8.36
  The Big Bang Theory (CBS) – R 1.1/4 7.14
  Lucifer (FOX) 0.7/3 2.94
  Legends of Tomorrow (The CW) 0.4/2 1.29
       
8:30 p.m. Man with a Plan (CBS) 1.0/4 6.4
       
9 p.m. Young Sheldon (CBS) – R 0.9/3 5.85
  The Resident (FOX) 0.8/3 3.82
  iZombie (The CW) 0.2/1 0.74
       
9:30 p.m. Living Biblically (CBS) 0.7/3 4.66
       
10 p.m. The Good Doctor (ABC) 1.8/7 9.79
  Good Girls (NBC) 1.1/4 4.74
  NCIS (CBS) – R 0.6/2 4.51

Ratings Report:

  • NBC claimed victory over broadcast primetime on Monday, despite THE VOICE (2.3) and GOOD GIRLS (1.1) each off by .2 week-to-week. Especially good news for THE VOICE, which went head to head with the revamped AMERICAN IDOL and beat it by a half a point among adults 18-49 and an audience about 29% larger than that of those tuning in to AI.
  • As for ABC, the network split the difference for the night, with AMERICAN IDOL plummeting half a point from its premiere episode on Sunday to land at 1.8 in the key demo, while in better news, freshman medical drama THE GOOD DOCTOR rebounded half a point after a week off to also land at 1.8 among adults 18-49.
  • CBS had a night of mostly reruns, with new episodes of MAN WITH A PLAN (1.0) and LIVING BIBLICALLY (0.7) staying even with last week’s ratings.
  • On Fox, LUCIFER held steady with another 0.7 for the week while THE RESIDENT (0.8) fell a tenth.
  • Both LEGENDS OF TOMORROW (0.4) and iZOMBIE (0.2) retained the same numbers as last week for CW.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Sunday, March 11, 2018

Show Net Time Total viewers
(000s)
18-49
rating
THE WALKING DEAD AMC 9:00 PM 6,604 2.8
NBA BASKETBALL ESPN 9:00 PM 2,223 0.9
TALKING DEAD AMC 10:08 PM 2,321 0.9
NCAA TOURNAMENT SELECTION SHOW TBS 6:00 PM 2,497 0.8
REAL HOUSEWIVES OF ATLANTA BRAVO 8:00 PM 2,001 0.8
SEC TOURNAMENT ESPN 12:56 PM 2,553 0.8
MIKE TYSON MYSTERIES ADULT SWIM 11:30 PM 1,204 0.6
COLLEGE GAMENIGHT ESPN 7:00 PM 1,638 0.5
SPORTSCENTER ESPN 11:23 PM 1,135 0.5
NAKED AND AFRAID DISCOVERY 10:01 PM 1,535 0.5
WORST COOKS IN AMERICA FOOD 9:00 PM 1,328 0.4
PGA TOUR GOLF 1:00 PM 2,354 0.4
MR. PICKLES ADULT SWIM 12:00 AM 879 0.4
ON THE CASE W/PAULA ZAHN ID 10:00 PM 1,406 0.4
SISTER WIVES TLC 8:00 PM 1,493 0.4
SPORTSCENTER ESPN 6:00 PM 1,177 0.4
BAR RESCUE PARAMOUNT 10:00 PM 774 0.4
CARIBBEAN LIFE HGTV 9:30 PM 1,589 0.3
LAST WEEK TONIGHT HBO 11:01 PM 1,083 0.3
BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 1,453 0.3
MR. PICKLES ADULT SWIM 12:15 AM 766 0.3
IHEARTRADIO MUSIC AWARDS TNT 8:00 PM 765 0.3
NAKED AND AFRAID SPECIAL DISCOVERY 9:00 PM 1,058 0.3
EVIL LIVES HERE ID 9:00 PM 1,118 0.3
ISLAND LIFE HGTV 10:00 PM 1,566 0.3

Of Note:

  • AMC’s THE WALKING DEAD sat atop cable ratings on Sunday night by a wide margin, but that’s about the best that can be said for the show. After last week’s episode hit a six-year low, this week’s numbers were even smaller, with Dead dropping a tenth to 2.8 in adults 18-49 and a slightly smaller audience (6.6 million last night vs 6.82 million last week). TALKING DEAD rounded out the top three with a 0.9, two tenths down from last week.
  • ESPN rose up to the number 2 spot with NBA coverage; the game between the Timberwolves and Warriors scored a 0.9 with 2.22 million people watching.
  • REAL HOUSEWIVES OF ATLANTA returned after a week off with a 0.8, good enough to get into the top 5.

 

OTHER NEWS:

  • The news continues to be dismal for Pay-TV providers as cord-shaving and cord-cutting continues to be the de rigeur consumption change among audiences. Pay-TV providers lost about 1.5MM vet video subscribers in 2017*. Some of these losses were expected, as some companies such as Dish and DirecTV have aggressively been pushing skinny bundles and cheaper, contract free internet bundles. Company by company and other subscriber numbers can be found HERE.
  • A few programming and premiere updates from channels today:
    • CBS is planning to air ELTON JOHN: I’M STILL STANDING – A GRAMMY SALUTE on Tuesday, 10 April. The all-star concert special will feature Miley Cyrus, Lada Gaga, John Legend, Kesha, Ed Sheeran and, Shawn Mendes with appearances by Neil Patrick Harris, Anna Kendrick, and Lucy Liu, among others. AEG Erlich Ventures and CBS produces.
    • CBS has also launched JAMES CORDEN’S NEXT JAMES CORDEN, a six-episode series exclusively for Snapchat. In each of the 4 minute segments, viewers are taken into the fictional behind-the-scenes world of THE LATE LATE SHOW WITH JAMES CORDEN SHOW, where James has decided to run a competition to choose his successor, although surprise! They’re kids. I watched the first episode and it’s kind of funny, but I can’t help but wonder what the expectation is on CBS’ end regarding crossover audience, or even who the audience is for the show at this point, when the linear channel skews so much older and Snapchat radically younger. I’ll be very interested to see how this performs on the ephemeral platform.
    • CNBC is finally catching up the alternative-programming reboot craze by greenlighting a revival of DEAL OR NO DEAL complete with original host Howie Mandel. It’s interesting to see the niche business channel of NBC looking to broaden its audience with a family friendly gameshow, but since the format is already NBC owned, it could be a relatively low-cost way to broader fare with a proven format before investing into original production for the channel. The new version of the show will follow the pacing of the 2005-09 show, although with some promised “new twists and surprises.” CNBC has targeted Q4 2018 for the premiere; Truly Original is producing.
    • ESPN has ordered an untitled docu-series that will follow a select group of the NBA’s 2017-18 rookie class as they begin on their professional basketball careers. The 8×60 show will open with the rookies preparation for the draft through Summer League competition, training camp, and regular season. This is the first show ESPN has greenlighted to air exclusively on its new streaming service ESPN-Plus. The story arc sounds incredibly compelling, and I’ll be watching closely to see how (or if) it drives subscriptions for the new service.
    • Following the success of THE STORY OF DIANA, ABC, People, and Time Inc. are reteaming for another four-hour event series, this time about the entire Royal Family. Titled THE STORY OF THE ROYALS, the series will follow key figures who represent four generations of the crown: Queen Elizabeth II, Prince Charles, Prince William, and Prince George. Storylines are being prepared to include the arrival of a new royal baby in the spring and Meghan Markle’s introduction into the family. ABC is targeting two successive nights in August for airing.
    • Hulu is the latest to win the “who can spend the most money on movie-star talent for TV?” race. The streamer has commissioned a straight-to-series adaptation of LITTLE FIRES EVERYWHERE by Celeste Ng, with Reese Witherspoon and Kerry Washington attached to star. In the zeitgeist of the #MeToo movement, Reese Witherspoon’s Hello Sunshine has really been able to seize the moment to drive women-centric stories into greenlights. Besides this latest deal with Hulu, the production company has sold series ideas with females or female-driven storylines to NBC, Hulu, and most notably Apple, where the company picked up two straight-to-series orders (UNTITLED KRISTEN WIIG PROJECT and UNTITLED MORNING SHOW DRAMA), with a third, ARE YOU SLEEPING? Starring Octavia Spencer, in active development.

 

* Source: Leichtman Research Group

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