DAILY DIGEST – 3.12.18

AMERICAN IDOL debuts solid for ABC; TIMELESS premieres soft in second season; Fox unveils AI game show MAN VS ROBOT; Facebook Watch enters THE TATTOO SHOP with live ink sessions based on interactive audience decisions

BROADCAST RATINGS:

Network Average:

SUNDAY, 3.11.18 ABC FOX CBS NBC
Adults 18-49 rating/share 1.7/7 1.0/4 0.8/3 0.8/3
Total Viewers (millions) 8.19 3.49 8 3.4

 

Broadcast Primetime Live + Same Day – Sunday, March 11, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
7 p.m. America’s Funniest Home Videos (ABC) 1.1/5 6.02
  60 Minutes (CBS) 0.9/4 9.22
  American Ninja Warrior: USA vs. the World (NBC) (7-10 p.m.) – S 0.8/3 3.55
  Bob’s Burgers (FOX) – R 0.4/2 1.53
       
7:30 p.m. Bob’s Burgers (FOX) 0.7/3 1.83
       
8 p.m. American Idol (ABC) (8-10 p.m.) – P 2.3/8 10.34
  O.J. Simpson: The Lost Confession? (FOX) (8-10 p.m.) – S 1.2/5 4.4
  60 Minutes (CBS) 0.9/3 8.47
       
9 p.m. NCIS: Los Angeles (CBS) 0.9/3 7.99
       
10 p.m. Deception (ABC) – P 1.3/5 6.1
  Timeless (NBC) – P 0.8/3 2.96
  Madam Secretary (CBS) 0.6/2 6.31

Ratings Report:

  • AMERICAN IDOL returned to air last night, and unsurprisingly, it had a much softer, warmer, uplifting vibe that one has come to expect from any Disney owned property. On the one hand, AI on ABC had smaller ratings than any of the 15 season debuts from the original show on Fox, scoring a 2.3 in adults 18-49 and raking in 10.34 million viewers overall. However, the 2.3/10+MM audience meets expectations for the show, is in line with the seasonal average from the 2016 season on Fox, and hovering around the same mark as THE VOICE on NBC currently (and far above Fox’s newest entry into the singing competition space THE FOUR, which averaged a 1.3 over its first season). The best that I can say about the show is that the judges do have natural chemistry together and Lionel Richie is often the most diplomatic and professional of the bunch (I wanted to throw things at Luke Bryan and his “aw shucks” country attitude by the second half hour, though). Katy Perry did the best Disney princess imitation she could. The most positive thing I can say about the show is that it really is a much warmer, gentler version of judging, but don’t see how long that’s going to fly and still maintain ratings. After AI, ABC premiered its new light-hearted FBI/magician drama DECEPTION, which debuted to an ok 1.3 in 18-49s and retained just over half of the lead-in audience. Truth be told, I only got through the first five minutes before shutting it off; it was dreadfully cheesy.
  • Elsewhere on broadcast, FOX counterprogrammed against American Idol with its OJ: THE LAST CONFESSION? Special, repackaging interviews and footage from the never aired If I Did It special from late 2006. The show grabbed a 1.2 for the hour it was on, pretty on par with what THE SIMPSONS and BOB’S BURGERS earns for the same hour. Speaking of BOB’S BURGERS, a new episode of the show rating a 0.7, down six-tenths from its seasonal average, and down over a point from its last episode (however, the 2.2 it earned in its last episode was a bit of anomaly, as it aired directly after a post-season NFL game).
  • CBS had a bit of a down night, two back-to-back episodes of 60 MINUTES earned 0.9s, while NCIS: LA (0.9) and MADAM SECRETARY (0.6) both returned from six week hiatuses to smaller ratings, down two tenths for NCIS and off a tenth for Madam Secretary.
  • NBC’s debut of the canceled-then-renewed time traveling drama TIMELESS is off to a bit of a slow start, earning a 0.8 in its second season premiere, down a tenth from the Season 1 finale and off about three tenths from its season 1 average. An earlier 3-hour special of AMERICAN NINJA WARRIOR also earned a 0.8.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Thursday, March 8, 2018

Show Net Time Total viewers
(000s)
18-49
rating
NBA BASKETBALL TNT 10:38 PM 2,069 0.7
ACC TOURNAMENT L ESPN 9:23 PM 1,729 0.7
ACC TOURNAMENT L ESPN 7:00 PM 1,706 0.6
COLL BKBL SCOREBOARD ESPN 8:59 PM 1,520 0.5
NBA BASKETBALL TNT 8:14 PM 1,417 0.5
60 DAYS IN A&E 10:00 PM 926 0.4
RACHEL MADDOW SHOW MSNBC 9:00 PM 2,886 0.4
ATLANTA FX 10:00 PM 714 0.4
INSIDE THE NBA TNT 1:07 AM 860 0.4
TOP CHEF BRAVO 9:00 PM 927 0.3
PAW PATROL NICKELODEON 12:00 PM 1,432 0.3
RUPAUL ALL STARS VH1 8:00 PM 658 0.3
SWAMP PEOPLE HISTORY 9:00 PM 1,677 0.3
SPORTSCENTER 12AM L ESPN 11:31 PM 680 0.3
HANNITY FOX NEWS 9:00 PM 3,044 0.3
BEAT B.FLAY FOOD 10:00 PM 952 0.3
FLIP OR FLOP NASHVILLE HOME 9:00 PM 1,228 0.3
ERIN BURNETT OUTFRONT CNN 7:00 PM 1,207 0.3
NBA PRE-GAME SHOW TNT 8:00 PM 874 0.3
PARDON THE INTERRUPTION ESPN 5:30 PM 733 0.3
IMPRACTICAL JOKERS TRUTV 10:00 PM 544 0.3
MY 600-LB LIFE TLC 8:00 PM 858 0.3
SPORTSCENTER EARLY ESPN 6:00 PM 611 0.2
HOUSE HUNTERS HOME 10:00 PM 1,304 0.2
PANDORAS BOX: UNLEASHING INVEST 9:00 PM 1,051 0.2

Of Note:

  • TNT and ESPN battled it out at the top of the cable list for position on Thursday, with TNT taking the top spot, broadcasting live coverage of a Spurs v Warriors NBA game. The match earned a 0.7 in adults 18-49, with an earlier game between the Celtics and Timberwolves earned a 0.5, good enough for the number five spot.
  • ESPN took the 2, 3, and 4 positions with coverage of March Madness college basketball tournament action, earning 0.7s and 0.6s.
  • On the scripted cable side, ATLANTA on FX retained its 0.4 in week 2 of its second season, while in unscripted, RUPAUL’S ALL STARS fell a bit for VH1, earning a 0.3 this time around, down two tenths from last week.
  • In daily cable ratings, Maddow led Hannity once again in ratings, although the gap is narrowing in the 25-54 demo (0.54 for Maddow v 0.53 for Hannity), while the margin in 18-49 adults is remaining somewhat steady, with about a point separating them (0.37 Maddow/0.29 Hannity), but Hannity has re-established his toehold with a larger audience; his show on Fox News grabbed about 200,000 more viewers for the hour. In the 8pm hour, viewing patterns between Tucker Carlson on Fox News and Anderson Cooper on CNN continue to be no contest; both broadcasts earned identical 0.24 ratings in 18-49 adults, while Cooper lagged a point behind Carlson in the news demo (0.32 Cooper/0.42 Carlson) and gathered less than half of Carlson’s viewing audience for the same hour (2.75MM for Carlson to 1.11 for Cooper).

 

OTHER NEWS:

  • NBC has given an early renewal to Chris Hardwick hosted gameshow THE WALL, giving it a third season and 20 episodes (no premiere date is set). Currently in 20 territories worldwide, the US show earned an L+7 average of 1.2 in adults 18-49 and around 6 million viewers overall.
  • Apple continues its march towards content launch, this time picking up CENTRAL PARK, an animated musical comedy for a 2-season, 26 episode, straight to series order. The series comes from 20th Century Fox, was created by Loren Bouchard & Nora Smith (both Bob’s Burgers) and features an all-star cast, including Josh Gad, Kristen Bell, Stanley Tucci, and Leslie Odom Jr. The show centers around a family of caretakers who live and work in New York’s Central Park, who also conveniently end up saving both the park and the world. Brillstein Entertainment Partners is also attached to produce.
  • Fox is set to test a new game show that pits man against machine. Premiering the pilot at INTV (the Jerusalem-based conference organized by Keshet), MAN VS ROBOT features four teams of families taking on robots in a “battle for supremacy” in a type of Tron meets Gladiators The US broadcaster has been working with UK production company Tuesday’s Child on the project for more than two years, but there is no word yet on when it might air in the US.
  • Snapchat is moving into the true-crime market, launching the appropriately named TRUE CRIME UNCOVERED on the app today, which features a series of 4-minute documentaries that will each look at a different crime, including murders and disappearances. I watched the first episode, “The Deadly Tinder Date”, and it runs like an accelerated version of any traditional hour-long true crime show, setting up the characters, the scene of the crime, the violent act involved, and the subsequent trial with an epilogue, all in four minutes. While the crime is pretty run-of-the-mill, it was more interesting to me to see the show sponsored by Oxygen, complete with three 6-second ad breaks during the four minutes, all promoting a show on the linear network. It will be interesting to see if a show of this nature actually drives viewership to the linear channel, should people want their true-crime in more than four-minute chunks.
  • Beginning on Thursday, 15 March Facebook Watch is set to launch its own twist on the reality tattoo show, titled THE TATTOO SHOP, featuring artists from the hit franchises NY INK and MIAMI INK. The show will air twice weekly, with Friday night episodes (titled MYSTERY TATTOO) featuring live ink sessions in which one client agrees to get a tattoo sight unseen, and left in the hands of the Facebook community, who will make all the creative and body placement decisions of the new art (well, those are some brave souls…). However, with the chance to ink a stranger who’s agreed to let an internet mob decide what should be on his/her body, something tells me a lot of people will be tuning in, exactly what Facebook wants in its push to expand community engagement.

 

 

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