DAILY DIGEST – 3.9.18

NBC’s CHAMPIONS starts slow; Bravo planning limited series THE FIFTH BEATLE with access to Lennon/McCartney song catalog; MLB closes deal to broadcast games on Facebook Watch

BROADCAST RATINGS:

Network Average:

THURSDAY, 3.9.18 CBS ABC NBC FOX CW
Adults 18-49 rating/share 1.6/6 1.3/5 1.1/4 0.6/2 0.5/2
Total Viewers (millions) 9 5.11 4.41 2.42 1.54

 

Broadcast Primetime Live + Same Day – Thursday, March 9, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. The Big Bang Theory (CBS) 2.6/11 13.82
  Grey’s Anatomy (ABC) 1.7/7 7.13
  Superstore (NBC) 1.1/4 3.7
  Gotham (FOX) 0.7/3 2.45
  Supernatural (The CW) 0.5/2 1.74
       
8:30 p.m. Young Sheldon (CBS) 2.2/9 12.59
  AP Bio (NBC) 0.8/3 2.64
       
9 p.m. Mom (CBS) 1.5/6 9.29
  Scandal (ABC) 1.1/4 4.75
  Will & Grace (NBC) 1.1/4 4.18
  Showtime at the Apollo (FOX) 0.6/2 2.39
  Arrow (The CW) 0.4/2 1.35
       
9:30 p.m. Life in Pieces (CBS) 1.2/5 6.98
  Champions (NBC) – P 0.8/3 2.98
       
10 p.m. Chicago Fire (NBC) 1.3/5 6.47
  SWAT (CBS) 1.0/4 5.67
  How to Get Away with Murder (ABC) 0.9/4 3.46

Ratings Report:

  • With its lineup of comedies, CBS once again predictably led on Thursday night, with all shows holding steady or improving slightly. MOM (1.5) was even with last week, with BIG BANG THEORY (2.6), YOUNG SHELDON (2.2), LIFE IN PIECES (1.2), and SWAT (1.0) all coming up a tenth from their last episodes.
  • ABC didn’t fare nearly as well, taking another tumble for the night. Shondaland night was down across the board, with GREY’S ANATOMY dropping the most – last night’s episode was down .3 from last week, earning a 1.7 among adults 18-49, with both SCANDAL (1.1) and HTGAWM (0.9) off .2 each.
  • NBC’s newest comedy CHAMPIONS debuted to only ho-hum results. To be honest, this show was so forgettable that I had to Google it when I passed a billboard the other day (and I have a feeling the general viewing public felt much the same way). Scoring a 0.8 in adults 18-49 in its debut, the show did managed to retain about 2/3 of the lead in audience from WILL & GRACE (flat at 1.1). Earlier in the night, SUPERSTORE managed to tick up a tenth to 1.1, while AP BIO held steady with another 0.8. CHICAGO FIRE scored a win for the night: its 1.3 rating is the best the series has earned since the season premiere.
  • Both Fox and the CW had similar nights. In the 8pm hour, GOTHAM (0.7) on FOX and SUPERNATURAL (0.5) on CW each dropped a tenth (unusual for Supernatural, which normally holds a rock solid 0.6 in the 18-49 demo), while SHOWTIME AT THE APOLLO matched its debut rating, earning a 0.6 in in its second week, while ARROW on CW earned another 0.4, same as last week.

CABLE RATINGS:

Top 25 Original Programs on Cable – Wednesday, March 7, 2018

Show Net Time Total viewers
(000s)
18-49
rating
BLACK INK CREW VH1 9:00 PM 1,202 0.6
NBA REGULAR SEASON ESPN 10:50 PM 1,383 0.6
STREET OUTLAWS DISCOVERY 9:00 PM 1,483 0.6
NBA REGULAR SEASON ESPN 8:02 PM 1,229 0.5
MY 600-LB LIFE TLC 8:00 PM 1,475 0.5
FORGED IN FIRE HISTORY 8:00 PM 1,169 0.4
PROPERTY BROTHERS HOME 9:00 PM 1,746 0.4
SPORTSCENTER 1AM ESPN 12:58 AM 812 0.4
ACC TOURNAMENT L ESPN2 9:42 PM 1,081 0.4
COLL BKBL SCOREBOARD ESPN2 9:19 PM 1,222 0.4
RACHEL MADDOW SHOW MSNBC 9:00 PM 2,826 0.4
CATFISH: THE TV SHOW MTV 10:00 PM 662 0.3
GUYS GROCERY GAMES FOOD 9:00 PM 917 0.3
IF LOVING YOU IS WRONG OWN 10:00 PM 1,545 0.3
MY 600-LB LIFE: SKIN TIGHT TLC 10:05 PM 1,025 0.3
MEN WBA: FRONTIERSMAN HISTORY 9:00 PM 1,545 0.3
FULL FRONTAL WITH SAM BEE TBS 10:30 PM 1,009 0.3
TWIN TURBOS DISCOVERY 10:01 PM 718 0.3
HOUSE HUNTERS HOME 10:00 PM 1,581 0.3
BEAUTY BAR VH1 10:00 PM 567 0.3
ACS: VERSACE FX 10:00 PM 917 0.3
HOMICIDE CITY INVEST 10:00 PM 1,185 0.3
ANDERSON COOPER 360 CNN 8:00 PM 1,434 0.3
SEE NO EVIL INVEST 9:00 PM 1,221 0.3
TUCKER CARLSON TONIGHT FOX NEWS 8:00 PM 2,741 0.3

Of Note:

  • VH1 and BLACK INK CREW managed to snag the top spot on Wednesday cable ratings, narrowly edging out NBA coverage on ESPN. Crew earned a 0.63, while the game between Cleveland and Denver earned 0.6. Rounding out the top three for the night was STREET OUTLAWS on Discovery, also earning a 0.6.
  • FX’s AMERICAN CRIME STORY: VERSACE managed to hold on to its 0.3 rating for a second week in a row, while THE MAGICIANS on Syfy finished just outside the top 25, but ticked up a tenth to 0.3, mostly owing to interest in a special musical episode of the show.
  • In the daily weirdness that is cable news ratings, Maddow continues to beat Hannity in both rating (18-49 and 25-54), although the audience gap on Wednesday narrowed to around 200,000 more eyeballs for Maddow in the 9pm hour. However, in the 8pm hour, it wasn’t even a contest: although the more moderate ANDERSON COOPER on CNN technically took a higher position in the top 25 than conservative TUCKER CARLSON on Fox News, they both earned identical 0.27 ratings in 18-49 year old adults, while Carlson’s 25-54 rating was about a tenth higher than Cooper, while also taking in 1.3 million more viewers during the broadcast.

 

OTHER NEWS:

  • Bravo is planning a limited event series titled THE FIFTH BEATLE, based on the 2013 graphic novel by Vivek J. Tiwary, The Fifth Beatle: The Brian Epstein Story. Based on the complicated life of the manager who oversaw the legendary band, the series will follow the story of the Beatles through his eyes, and includes access to the John Lennon/Paul McCartney song catalog, the first biopic to secure such rights. Universal Cable Productions will produce alongside Sonar Entertainment.
  • Building on its experiment from last season, Facebook Watch has reached a deal with Major League Baseball to air 25 weekday games (1 per week) to exclusively live stream domestically and worldwide during the season. The 25 will all be day games and distributed through the MLB Live show page and produced by MLB Network exclusively for Facebook; it’s the league’s first digital-only national broadcast deal. The first game to be broadcast will be on April 4, between the Philadelphia Phillies and NY Mets.
  • Fun for the weekend: ahead of ABC’s reboot of AMERICAN IDOL on Sunday, THIS insightful article from Hollywood Reporter is well worth a read. Much like everyone else, I’ll be tuning in to the first show (and I’m sure the ratings will reflect that), but it’s really the week 2 and beyond numbers that I’m most interested to see.

 

 

 

 

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