DAILY DIGEST – 3.5.18

90th Oscars drop to all time low in viewers; HOUSE OF CARDS and ROSEANNE reboot each drop trailers

BROADCAST RATINGS:

Network Average:

SUNDAY, 3.4.18 ABC NBC CBS FOX
Adults 18-49 rating/share 5.8/20 0.6/2 0.5/2 0.5/2
Total Viewers (millions) 22.45 2.7 4.55 1.74

 

Broadcast Primetime Live + Same Day – Sunday, March 4, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
7 p.m. Oscars Opening Ceremony: Live from the Red Carpet (ABC) – S 4.0/16 16.57
  60 Minutes (CBS) 0.8/3 6.55
  Dateline (NBC) 0.6/3 4.05
  Billy Graham: An Extraordinary Journey (FOX) – S 0.5/2 2.86
       
8 p.m. The Oscars (ABC) (8-11 p.m.) 6.4/22 24.4
  Movie: Furious 7 (NBC) (8-11 p.m.) 0.6/2 2.25
  The Simpsons (FOX) – R 0.5/2 1.47
  NCIS (CBS) – R 0.4/2 4.24
       
8:30 p.m. Ghosted (FOX) – R 0.4/1 0.99
       
9 p.m. Family Guy (FOX) – R 0.5/2 1.22
  Bull (CBS) – R 0.4/1 3.9
       
9:30 p.m. LA to Vegas (FOX) – R 0.4/1 1.04
       
10 p.m. NCIS: Los Angeles (CBS) – R 0.4/1 3.51

Ratings Report:

  • Most networks took the night off as Hollywood’s annual Oscars’ show took over primetime. However, the 2018 broadcast fell significantly from 2017, down 16 percent in metered markets year-over-year. Last night’s broadcast took in an 18.9/32 share in metered-market households and a 6.4/22 share in adults 18-49, down 26% from 2017. Although expecting another multi-year low, there is a chance the show may adjust up in the finals, as the awards extended well past the 11pm slated stopping time.
  • NBC aired a broadcast version of the movie FURIOUS 7 for a 0.6 rating among adults 18-49.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Thursday, March 1, 2018

Show Net Time Total viewers
(000s)
18-49
rating
NBA BASKETBALL TNT 8:13 PM 2,000 0.7
STREET OUTLAWS DISCOVERY 9:00 PM 1,604 0.6
NBA BASKETBALL TNT 10:41 PM 1,283 0.5
AMERICAN CHOPPER DISCOVERY 10:01 PM 1,359 0.5
RUPAUL ALL STARS VH1 8:00 PM 883 0.5
ATLANTA FX 10:00 PM 851 0.4
RACHEL MADDOW SHOW MSNBC 9:00 PM 3,146 0.4
IMPRACTICAL JOKERS TRUTV 10:00 PM 680 0.4
60 DAYS IN A&E 10:00 PM 847 0.3
HOUSE HUNTERS INTL HOME 10:30 PM 1,422 0.3
BETRAYED INVEST 10:00 PM 1,171 0.3
SWAMP PEOPLE HISTORY 9:00 PM 1,492 0.3
NBA PRE-GAME SHOW TNT 8:00 PM 979 0.3
FX MOVIE PRIME FX 7:00 PM 684 0.3
HANNITY FOX NEWS 9:00 PM 2,976 0.3
LAST WORD W/L. ODONNELL MSNBC 10:00 PM 2,270 0.3
BEAT B.FLAY FOOD 10:00 PM 896 0.3
ALL IN W/CHRIS HAYES MSNBC 8:00 PM 2,101 0.3
TWO AND A HALF MEN NICK-AT-NITE 12:57 AM 608 0.3
FLIP OR FLOP NASHVILLE HOME 9:00 PM 1,112 0.3
INSIDE THE NBA TNT 1:11 AM 661 0.3
HOUSE HUNTERS HOME 10:00 PM 1,260 0.3
TOP CHEF BRAVO 9:00 PM 771 0.3
PRINCESS DIARIES NICK-AT-NITE 8:00 PM 888 0.3
IJ: INSIDE JOKES TRUTV 10:30 PM 487 0.3

Of Note:

  • For a second week in a row, TNT led cable ratings on Thursday night with NBA coverage. Taking the top spot was a game between the 76ers and Cavaliers, earning 0.7 in adults 18-49 and 2 million people watching, while a later game between the Timberwolves and Trailblazers earned a 0.5 and just under 1.3 million viewing, good enough for #2. Taking second place was a new installment of STREET OUTLAWS on Discovery, which scored a 0.6 for the night.
  • Highly anticipated half-hour dramedy ATLANTA returned to FX on Thursday for its second season, raking in a 0.4 in adults 18-49 and 851,000 viewers. While off from its series premiere of 0.5, the 0.4 is in line with its season 1 finale episode.
  • RUPAUL’S DRAG RACE continues its success on VH1, climbing in to the top 5 for cable on Thursday and rising a tenth from its previous score to earn a 0.5.
  • Cable news ratings and audiences numbers continue to tip in favor of more liberal outlets, with RACHEL MADDOW once again earning the highest spot (#7) with a 0.41 rating in 18-49 and 0.6 in 25-54 (the “news” demo), while Hannity on conservative Fox “News” grabbed a 0.29 in 18-49s and 0.51 in 25-54s (one of the largest ratings breaks between the two commentators that I’ve seen since they started going head-to-head in September). Maddow continues to enjoy the small audience edge she has gained since the Parkland mass shooting, grabbing approximately 170,000 more viewers for the hour than Hannity.

 

OTHER NEWS:

  • Most news is awash in Oscar notices, and I’ll start off by being no different: despite the dismal ratings for the night, the 90th installment of the awards show was better than I’ve seen in recent years. Although Kimmel’s opening monologue was somewhat typical, the bit with giving away a jet-ski to the shortest acceptance speech made me laugh (see it HERE) and I could not get enough of Tiffany Hadish and Maya Rudolph. Like most people, I was thrilled to see Jordan Peele be the first African-American to win an original screenplay award for GET OUT (his backstage interview is worth a WATCH), and I’m jumping on the Frances McDormand bandwagon for an #InclusionRider (see her acceptance speech HERE). Still would rather have seen Greta Gerwig win over Guillermo Del Toro for Best Directing, I’ll admit. For a run down of all the winners, see the list HERE.
  • Aside from the Oscar telecast last night, Netflix managed to drop a teaser for the final season of HOUSE OF CARDS, sans disgraced actor Kevin Spacey. While I fell off watching a few seasons ago, the teaser was intriguing enough to make me reconsider catching up to see how the writers finish it all off. See the trailer HERE.
  • Also releasing a trailer during the Oscars was ABC’s reboot of ROSEANNE. It looks pretty much like the original series, and many of the jokes feel tired and recycled already. Go ahead and watch the teaser HERE, but I have the distinct feeling that this is going to go the same way as the WILL & GRACE reboot: huge numbers in the first week, and then setting into a low 1+ rating amongs 18-49s by mid-run of the new episodes.

 

 

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