DAILY DIGEST – 3.1.18

SURVIVOR: GHOST ISLAND wins the night but declines for from half-hour to half-hour throughout the night; UNSOLVED: TUPAC & BIGGIE premieres strong for USA; Laguna Beach and The Hills creator brings MUSIC CITY to CMT

BROADCAST RATINGS:

Network Average:

WEDNESDAY, 2.28.18 CBS FOX NBC ABC CW
Adults 18-49 rating/share 1.4/5 1.2/5 1.1/4 1.0/4 0.2/1
Total Viewers (millions) 7.09 4.58 5.77 4.33 0.77

 

Broadcast Primetime Live + Same Day – Wednesday, February 28, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. Survivor (CBS) (8-10 p.m.) – P 1.7/7 8.14
  The Goldbergs (ABC) 1.3/5 5.42
  The Blacklist (NBC) 0.9/4 5.67
  The X-Files (FOX) 0.8/3 3.24
  Riverdale (The CW) – R 0.2/1 0.7
       
8:30 p.m. Speechless (ABC) 1.0/4 4.07
       
9 p.m. 9-1-1 (FOX) 1.5/6 5.92
  Modern Family (ABC) 1.3/5 4.92
  Law & Order: SVU (NBC) 1.1/4 5.56
  Penn & Teller: Fool Us (The CW) – R 0.2/1 0.84
       
9:30 p.m. American Housewife (ABC) 1.0/4 4.11
       
10 p.m. Chicago PD (NBC) 1.2/5 6.07
  SEAL Team (CBS) 0.8/3 4.99
  Designated Survivor (ABC) 0.6/2 3.73

Ratings Report:

  • Wednesday was a down night across the board for broadcast, with any show, at best, staying even with its last episode. CBS still took the night overall, mostly on the strength of the premiere of SURVIVOR: GHOST ISLAND, which earned a 1.7 in adults 18-49 (even with the fall season average). However, the show declined in rating in each half hour, not a great sign for the long running series. Later in the night, SEAL TEAM scored a series low of 0.6.
  • ABC took a tumble; every show on Wednesday was down, with THE GOLDBERGS and MODERN FAMILY (1.3s each) down four tenths from their last shows, and a series low for Family. SPEECHLESS (1.0) fell .3 while AMERICAN HOUSEWIFE (1.0) dipped a tenth. DESIGNATED SURVIVOR was also down, earning a series low 0.6 rating.
  • The news did not improve with NBC or FOX, either. On NBC, BLACKLIST (0.9) and LAW & ORDER: SVU (1.1) were off a tenth and two-tenths, respectively. X-FILES (0.8) and 911 (1.5) on FOX were also down a tenth and two-tenths for the night.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Tuesday, February 27, 2018

Show Net Time Total viewers
(000s)
18-49
rating
WWE SMACKDOWN USA 9:00 PM 2,692 0.9
CURSE OF OAK ISLAND HISTORY 8:00 PM 3,016 0.7
UNSOLVED USA 10:00 PM 1,602 0.7
REAL HOUSEWIVES BEV HILLS BRAVO 8:00 PM 1,739 0.7
FIXER UPPER HOME 9:00 PM 2,799 0.6
STREET OUTLAWS: NO PREP DISCOVERY 9:00 PM 1,442 0.5
STREET OUTLAWS DISCOVERY 9:00 PM 1,395 0.5
CHALLENGE: VENDETTAS MTV 8:00 PM 844 0.5
CURSE OF OAK ISLAND SPC HISTORY 9:00 PM 1,976 0.5
HAVES AND THE HAVE NOTS OWN 10:03 PM 2,023 0.4
HOUSE HUNTERS HOME 9:00 PM 1,854 0.4
NBA BASKETBALL TNT 9:07 PM 1,093 0.4
AMERICAS NEXT TOP MODEL VH1 7:00 PM 830 0.4
RACHEL MADDOW SHOW MSNBC 10:00 PM 2,948 0.4
DETOUR, THE TBS 5:30 PM 1,000 0.4
COLLEGE BKBL REG SSN ESPN 9:00 PM 1,049 0.4
HOUSE HUNTERS INTL HOME 11:00 PM 1,639 0.3
MARRIED AT FIRST SIGHT LIFETIME 9:00 PM 871 0.3
NBA BASKETBALL TNT 9:00 PM 798 0.3
HANNITY FOX NEWS 11:03 PM 2,892 0.3
INK MASTER PARAMOUNT 8:00 PM 727 0.3
CHOPPED FOOD 10:01 PM 951 0.3
MY BIG FAT FABULOUS LIFE TLC 10:00 PM 1,001 0.3
PARDON THE INTERRUPTION ESPN 10:33 PM 805 0.3
LAST WORD W/L. ODONNELL MSNBC 10:30 PM 2,287 0.3

Of Note:

  • As is typical on Tuesdays, WWE SMACKDOWN retained the top spot on cable for the night, although this week it ticked up a tenth to 0.9 in adults 18-49, while CURSE OF OAK ISLAND on History followed closely behind at number 2, once again earning a 0.7 and bringing in 3.016 million viewers.
  • Rounding out the top three was the premiere of the scripted drama UNSOLVED: THE MURDERS OF TUPAC AND THE NOTORIOUS B.I.G., earning a fairly high (for USA) debut rating of 0.7, although I’m not surprised – I’m ten minutes into the first episode and already hooked. Reviews have been mostly positive, with Vulture has calling it, “absorbing, provocative, and extraordinarily well-acted” and Variety praised the show as having “the propulsive energy and stylish pop of a pretty good nighttime soap.” You can see the entire first episode HERE.
  • In cable news, Rachel Maddow continues to hold her tiny sliver of a ratings and audience edge against Hannity. Coming in at 0.4 in adults 18-49 last night, her total audience numbered 2.95 million, while Hannity earned a 0.3 and brought in 2.9 million viewers. While Fox News still claimed the titled of “Most Watched News” for 194th straight month in a row just this week, I can’t help but wondering if the tide is starting to turn slightly away from the conservative outlet, albeit in the smallest of ways. 

OTHER NEWS:

  • Adam DiVello, creator of such unscripted hits as The Hills and Laguna Beach, is premiering a new show on CMT tonight titled MUSIC CITY. The 8-part unscripted show follows a group of emerging young artists as they attempt to pursue careers in the epicenter of country music: Nashville, TN. Unlike his previous docu-soaps featuring teenagers and young adults, City follows a slightly older crowd, and hopes to draw audience from fans of the scripted show Nashville, which also airs on the channel.
  • YouTube has struck a second deal with a Major League Soccer team to live stream games. The latest multi-year agreement is with the Seattle Sounders FC and includes exclusive rights to stream 20 of the club’s regionally televised games on a dedicated Sounders FC YouTube channel (National games will still be carried on ESPN, Fox, and FS1).
  • Netflix is trying out two different talk shows, both set to launch this year: Hasan Minhaj and Michelle Wolf, both writers and former correspondents on The Daily Show will host separate weekly talk shows for the streamer starting sometime in the fall. Wolf’s will be a late night format, while Minhaj will be doing comedy themed talk exploring the modern cultural and political landscape.
  • Speaking of Netflix, the SVOD has picked up a documentary series from ITV America titled DARK WEB, a multi-part series that will look at the part of the internet that is not indexed by search engines and is well known for people selling all manner of illegal goods. ITV has focused heavily on SVOD services as these platforms as these platforms have been expanding their unscripted budgets and series deals. Said ITV Chief Executive Carolyn McCall, “There’s no question that the FAANGs are a definite opportunity for our studios business both in America and worldwide. The production business in America is very focused on that sector and is going very well from it.”
  • II think it’s pretty safe to say that the CW is over its foray into military dramas, as a second series regular in that show has been cast as a lead into SKINNY DIP, one of the nine pilots the broadcast channel has ordered for consideration on the 2018-19 schedule. While patriotic, pro-military stories were considered the hot, “must-have” show last pilot season, none of them have really connected with audiences since making it to air. SEAL TEAM on CBS has performed the best, maintaining a pretty solid 1.1 average all season, while THE BRAVE’s ratings on NBC dropped heavily in its last four weeks on air; the average declined from a high of 1.4 to 0.92 by the finale. VALOR had the lowest rating, an anemic 0.2 that’s low even for the CW.

 

 

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