DAILY DIGEST – 2.28.18

NBC leads broadcast but still has a down night in ratings; FLASH returns sluggish; CBS launches 24-hour streaming sports network; Amazon to offer UFC pay-per-view packages starting today

BROADCAST RATINGS:

Network Average:

TUESDAY, 2.27.18 NBC CBS FOX ABC CW
Adults 18-49 rating/share 2.1/8 1.1/4 0.8/3 0.8/3 0.6/2
Total Viewers (millions) 9.25 10.36 3.14 2.9 1.85

 

Broadcast Primetime Live + Same Day – Tuesday, February 27, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. The Voice (NBC) 2.3/9 10.77
NCIS (CBS) 1.2/5 12.32
The Middle (ABC) 1.2/5 5.17
Lethal Weapon (FOX) 1.0/4 4.14
The Flash (The CW) 0.7/3 2.08
8:30 p.m. Fresh Off the Boat (ABC) 0.9/4 3.23
9 p.m. This Is Us (NBC) 2.5/9 9.71
Bull (CBS) 1.1/4 10.61
LA to Vegas (FOX) 0.7/3 2.37
Black-ish (ABC) – R 0.7/3 2.58
Black Lightning (The CW) 0.5/2 1.62
9:30 p.m. The Mick (FOX) 0.6/2 1.91
Modern Family (ABC) – R 0.6/2 2.2
10 p.m. Chicago Med (NBC) 1.4/6 7.27
NCIS: New Orleans (CBS) 0.9/4 8.16
Kevin (Probably) Saves the World (ABC) 0.5/2 2.09

Ratings Report:

  • NBC won another night of broadcast, but both THE VOICE (2.3) and THIS IS US (2.5) were down from their last outings. Voice came down half a point from its premiere episode and is down .4 from its first Tuesday show during the fall season, while the 2.5 THIS IS US earned, although best rating of the night, was still down .2 from its last episode. CHICAGO MED also had a down night, slipping a tenth to 1.4.
  • CBS was sluggish throughout primetime, with NCIS being hardest hit – the 1.2 rating it earned ties its series low. BULL was off a tenth, coming in at 1.1 for adults 18-49, and NCIS: NEW ORLEANS was even with its last episode, turning in a 0.9 for the night.
  • ABC was mostly steady throughout the evening, with new episodes of THE MIDDLE (1.2) and FRESH OFF THE BOAT (0.9) even with earlier in the month, while KEVIN (PROBABLY) SAVES THE WORLD rose a tenth to 0.5, up from its season low of 0.4.
  • FOX faltered a bit across the board: LETHAL WEAPON (1.0), THE MICK (0.7), and LA TO VEGAS (0.6) were each down a tenth from pre-Olympic viewing.
  • CW’s FLASH wasn’t moving so speedily last night, falling a tenth to 0.7 and tying a series low for the show, while a new episode of BLACK LIGHTNING scored a 0.5, even with its last episode.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Monday, February 26, 2018

Show Net Time Total viewers
(000s)
18-49
rating
WWE ENTERTAINMENT USA 9:00 PM 3,249 1.1
WWE ENTERTAINMENT USA 8:00 PM 3,407 1.1
WWE ENTERTAINMENT USA 10:00 PM 2,884 1.0
LOVE AND HIP HOP VH1 8:00 PM 1,797 0.9
LOVE AND HIP HOP MIAMI VH1 9:00 PM 1,642 0.9
STREET OUTLAWS DISCOVERY 9:00 PM 1,783 0.7
TEEN MOM MTV 9:00 PM 1,077 0.6
STREET OUTLAWS SPC DISCOVERY 8:00 PM 1,521 0.6
VANDERPUMP RULES BRAVO 9:00 PM 1,345 0.5
STREET OUTLAWS: MEMPHIS DISCOVERY 10:03 PM 1,325 0.5
ALIENIST, THE TNT 9:00 PM 1,725 0.5
COLLEGE BKBL REG SSN ESPN 9:07 PM 1,206 0.4
COLLEGE BKBL REG SSN ESPN 7:00 PM 1,361 0.4
AMERICAN DAD TBS 10:00 PM 727 0.4
PARDON THE INTERRUPTION ESPN 5:30 PM 812 0.3
RACHEL MADDOW SHOW MSNBC 9:00 PM 3,027 0.3
DAILY SHOW COMEDY 11:00 PM 978 0.3
KIDS BAKING CHAMP FOOD 9:00 PM 1,137 0.3
HANNITY FOX NEWS 9:00 PM 2,943 0.3
SPORTSCENTER LATE ESPN 11:03 PM 653 0.3
TUCKER CARLSON TONIGHT FOX NEWS 8:00 PM 3,055 0.3
SIESTA KEY MTV 10:01 PM 487 0.3
JAMES PATTERSONS MURDER INVEST 10:00 PM 1,090 0.3
PAWN STARS HISTORY 10:33 PM 1,243 0.3
HOUSE HUNTERS INTL HOME 10:30 PM 1,306 0.3

Of Note:

  • Cable ratings looked much the same as usual on Monday, with USA’s weekly 3-hour broadcast of WWE MONDAY NIGHT RAW taking the top 3 spots, with two 1.1s and a 1.0 in adults 18-49, a tenth below its peak of 1.2 the week before.
  • Rounding out the top five were VH1’s LOVE & HIP HOP, down a minor tenth to 0.9, followed by LOVE & HIP HOP: MIAMI, holding steady with 0.9
  • TNT is continuing to see success with period drama THE ALIENIST – the show managed to rise up a tenth from last week, scoring a 0.5.
  • In cable news, Maddow and Hannity are neck and neck, both earning 0.3 ratings, while Maddow had a slightly larger audience for the hour (3.027 million vs 2.943 million).

 

OTHER NEWS:

  • ABC has ordered 8 episodes of SUNDAYS WITH ALEC BALDWIN, a new talk show featuring the actor (and hilarious Trump impersonator). Set for a sneak preview after the Oscars on March 4th, the premiere of Sundays will feature Jerry Seinfeld and Kate McKinnon. The hour-long talk show is modeled after the in-depth interviews with celebrities, politicians, and pop culture icons the actor has long hosted on his popular WNYC broadcast Here’s The Thing (hear it HERE).
  • CBS has launched a free 24-hour streaming sports news network called CBS SPORTS HQ. The new channel draws on resources already in the CBS Sports family and across its digital properties to provide live news, game previews, post-game analysis, and in-depth statistics to connected devices. The one thing it doesn’t have? Live games. Billed as a “companion” to CBS’ existing sports programming, the network’s goal is emulate in its sports divisions the same success it has seen with CBSN, CBS News’ 24/7 digital streaming news service.
  • JERSEY SHORE FAMILY VACATION has already been renewed for a second season ahead of its April 5th Family Vacation is one of a trio of shows from prolific executive producer/showrunner SallyAnn Salsano, whose FLORIBAMA SHORE and upcoming WINTER BREAK: HUNTER MOUNTAIN are part of the recent ramp-up in unscripted programming under president Chris McCarthy. The pivot to unscripted is paying off in ratings: the basic cable channel has enjoyed a ratings resurgence in recent months, posting nine consecutive seasons of year-over-year growth in Live+SD among adults 18-49.
  • In another blow to traditional cable providers, Amazon has inked a deal to sell live UFC fights via pay-per-view packages directly to consumers through its website and apps, without viewers needing an existing relationship with a cable or satellite provider. The service is provided separately to Prime memberships and can be purchased as a self-contained product. As time goes on, Amazon seems to be operating more and more like a traditional cable provider, with slates of original films and series mixed with catalogue content for a monthly fee, and now add-on purchases.
  • Sign of the times? Despite being threatened with their funding cut by the federal government, PBS is going ahead with a new conservative talk show, the first it’s had since Firing Line with William F. Buckley ended in late 1999. Titled IN PRINCIPLE, the show will launch on April 13th with former George W. Bush chief speechwriter Michael Gerson, and cable news contributor Amy Holmes. The series is being produced by Grace Cutler, most recently the Managing Editor of News for Circa.com (Sinclair Broadcasting Group).

 

 

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