Olympics 2018 sink back down; NBC renews SUPERSTORE and AMERICA’S GOT TALENT; CW extends content partnership with Tough Mudder, Inc
|Adults 18-49 rating/share||3.3/13||1.1/4||0.6/2||0.6/2||0.2/1|
|Total Viewers (millions)||13.98||4.7||2.94||2.43||0.72|
Broadcast Primetime Live + Same Day – Wednesday, February 21, 2018
|8 p.m.||Winter Olympics (NBC) (8-11 p.m.)||3.3/13||13.98|
|Big Brother: Celebrity Edition (CBS)||1.4/5||5.54|
|The Goldbergs (ABC) – R||0.8/3||3.26|
|The Resident (FOX) – R||0.5/2||2.57|
|Riverdale (The CW) – R||0.2/1||0.62|
|8:30 p.m.||Speechless (ABC) – R||0.6/2||2.4|
|9 p.m.||The Amazing Race (CBS) (9-11 p.m.) – F||0.9/3||4.27|
|9-1-1 (FOX) – R||0.7/3||3.31|
|Modern Family (ABC) – R||0.6/2||2.43|
|Penn & Teller: Fool Us (The CW) – R||0.2/1||0.81|
|9:30 p.m.||American Housewife (ABC) – R||0.5/2||2.14|
|10 p.m.||Match Game (ABC)||0.4/2||2.19|
- The US Women’s hockey team won gold last night, but Olympic ratings continue to be soft (and fell again) leading up to the closing ceremony this weekend. The 3.3 rating in adults 18-49 is the second lowest the 2018 Games have turned in, with only Saturday, 17th February coverage turning in a lower fast national number.
- Elsewhere on broadcast, AMAZING RACE on CBS turned in a steady 0.9 for its season finally while rising slightly in viewership (4.27 million vs 4.05 million last week). A new episode of BIG BROTHER: CELEBRITY EDITION improved a tenth, up to 1.4.
- Only ABC had additional original programming, with a new installment of MATCH GAME turning in a 0.4, down a tenth from last week.
Top 25 Original Programs on Cable – Monday, February 19, 2018
|WWE ENTERTAINMENT||USA||9:00 PM||3,509||1.2|
|WWE ENTERTAINMENT||USA||8:00 PM||3,518||1.2|
|WWE ENTERTAINMENT||USA||10:00 PM||2,821||1.0|
|LOVE AND HIP HOP 8||VH1||8:00 PM||1,955||1.0|
|LOVE AND HIP HOP MIAMI||VH1||9:00 PM||1,781||0.9|
|STREET OUTLAWS||DISCOVERY||9:00 PM||1,927||0.7|
|TEEN MOM||MTV||9:00 PM||1,184||0.7|
|STREET OUTLAWS: MEMPHIS||DISCOVERY||10:01 PM||1,485||0.6|
|W OLY PRIME: N/A||NBC SPORTS||8:00 PM||2,110||0.6|
|VANDERPUMP RULES||BRAVO||9:00 PM||1,363||0.5|
|W OLY FRINGE WKDY: N/A||NBC SPORTS||3:00 PM||1,870||0.5|
|W OLY LATE NIGHT||NBC SPORTS||11:30 PM||1,388||0.5|
|COLLEGE BKBL REG SSN||ESPN||9:05 PM||1,354||0.4|
|AMERICAN DAD||TBS||10:00 PM||834||0.4|
|KIDS BAKING CHAMP||FOOD||9:00 PM||1,385||0.4|
|W OLY ACCESS WKDY: N/A||NBC SPORTS||5:00 PM||1,441||0.4|
|RACHEL MADDOW SHOW||MSNBC||9:00 PM||2,976||0.4|
|ALIENIST, THE||TNT||9:00 PM||1,592||0.4|
|TEEN MOM BEING GARY||MTV||8:00 PM||657||0.4|
|SIESTA KEY||MTV||10:01 PM||554||0.3|
|TEEN TITANS GO||CARTOON||6:00 PM||1,431||0.3|
|TWO AND A HALF MEN||NICK-AT-NITE||1:00 AM||730||0.3|
|HOUSE HUNTERS||HOME||10:00 PM||1,390||0.3|
|PAW PATROL||NICKELODEON||12:00 PM||1,334||0.3|
- As usual, USA’s WWE MONDAY NIGHT RAW took the top three spots in cable, although once again rising a tenth at the peak of the three-hour broadcast, this week up to 1.2 in adults 18-49. A pair of LOVE & HIP HOP franchise shows rounded out the top 5, earning 1.0 and 0.9 respectively.
- NBC Sports coverage of the Winter Olympics continued to grab several spots in the top 25, earning 0.6s to – 0.4s throughout the day, and averaging an audience size of around 1.7 million.
- In scripted cable shows, only TNT’s THE ALIENIST made the list, once again earning a 0.4 for a third week in a row (audience fell a bit from 1.68 million to 1.59 million).
- The cable news wars chronicling AMERICA: The Series continue to be fascinating. In the 9pm hour liberal media made the top 25 with Rachel Maddow’s nightly show on MSNBC (0.36) and kept a narrow audience edge over Fox News with 2.98 million watching, while the ultra-conservative “news” channel once again fell just outside the mark, earning a 0.28 and 2.85 million viewers. This is the second time Hannity has lagged behind Maddow since his show launched against hers in September.
- Far ahead of upfronts, NBC has renewed half-hour comedy SUPERSTORE for a fourth season. The show has shown growth over the last year, currently up 6% among adults 18-49 (1.7) and has increased its total viewers by 3% (5.195 million).
- On the alternative side, NBC also gave a renewal notice to AMERICA’S GOT TALENT for a 13th season, keeping all four of its judges and newest host Tyra Banks. The show is currently coming off its most watched season, averaging a 3.5 in adults 18-49 and 3.5 million viewers in Live+7 cum. Online auditions already underway and open calls starting as early as 24th
- The CW is continuing their partnership with Tough Mudder Inc, the company behind the popular 10-mile 23-obstacle course races. The linear channel will air a 1-hour special, TOUGH MUDDER: TOUGHER TOGETHER on 15th March, with CW Seed releasing 5 digital episodes looking more deeply at four participants leading up to the special.
- Fox News is foisting yet another ultra conservative radio talk show host onto the television stage. Mark Levin (currently The Mark Levin Show, the third largest syndicated radio show in the country) will premiere in the 10pm ET hour on the main channel beginning 25th. Promising to explore “fundamental values and principles undergirding American society” (shocker), this is Fox News doing more of the same, continuing to become a state news machine for the ultra-right. There are very early signs that this strategy may be faltering a little after Republicans’ unfathomable decision to deny the need for gun control after yet another school shooting (see my cable news analysis above), but as long as the brand retains an audience edge across its platforms, it will continue to push this kind of Trump-fawning, angry-white-male hosting, alternative-facts-laden programming. If you can stomach it, here’s a taste of Mark Levin’s radio show, which is billed as, “there’s one man on this earth that REALLY, TRULY gets it!” (oh, I’m sure).