Winter Olympics rebounds slightly in US with coverage of Lindsey Vonn’s bronze medal run; LAST WEEK TONIGHT Season 5 debuts on par with Season 4; first look at pilot projects across US Broadcast 2018-19
|Adults 18-49 rating/share||3.9/15||0.7/3||0.6/2||0.6/2||0.2/1|
|Total Viewers (millions)||16.84||2.68||5.93||2.06||0.93|
Broadcast Primetime Live + Same Day – Tuesday, February 20, 2018
|8 p.m.||Winter Olympics (NBC) (8-11 p.m.)||3.9/15||16.84|
|The Bachelor Winter Games (ABC) (8-10 p.m.)||0.9/3||3.24|
|NCIS (CBS) – R||0.7/3||7.15|
|Lethal Weapon (FOX) – R||0.6/2||2.55|
|The Flash (The CW) – R||0.2/1||0.89|
|9 p.m.||Bull (CBS) – R||0.5/2||5.42|
|LA to Vegas (FOX) – R||0.5/2||1.71|
|Black Lightning (The CW) – R||0.2/1||0.97|
|9:30 p.m.||The Mick (FOX) – R||0.5/2||1.42|
|10 p.m.||NCIS: New Orleans (CBS) – R||0.6/2||5.24|
|Kevin (Probably) Saves the World (ABC)||0.4/2||1.55|
- Olympics coverage ticked up slightly from Monday to Tuesday night; primetime was up three tenths, earning a 3.9 for the night, but still down 22% from last week. Between NBC and NBCSN, the Games earned a combined 13.9 household rating, down from 15.2 last Tuesday, but nearly two points ahead from a comparable night for the 2014 games (12.0).
- The only other broadcaster to put up new content was ABC. BACHELOR WINTER GAMES rose up a tenth from last week, earning a 0.9 in adults 18-49, while KEVIN (PROBABLY) SAVES THE WORLD faltered quite a bit, earning a season low of 0.4, far off from its 0.7 season 1 average.
Top 25 Original Programs on Cable – Sunday, February 18, 2018
|NBA ALL-STAR GAME||TNT||8:41 PM||6,449||2.8|
|NBA TIPOFF||TNT||7:00 PM||3,381||1.4|
|REAL HOUSEWIVES OF ATLANTA||BRAVO||8:00 PM||2,126||0.9|
|WINTER OLYMPICS||NBCSN||2:00 PM||2,004||0.6|
|ROBOT CHICKEN||ADULT SWIM||11:30 PM||1,248||0.5|
|NBA ALL-STAR GAME||TBS||8:41 PM||1,205||0.5|
|KEEPING UP W/THE KARDASHIANS||E!||9:00 PM||1,055||0.5|
|WINTER OLYMPICS||NBCSN||6:00 AM||1,419||0.4|
|WINTER OLYMPICS PRIME||NBCSN||7:01 PM||1,714||0.4|
|SOFT FOCUS W/JENA FRIEDMAN||ADULT SWIM||12:00 AM||889||0.4|
|SISTER WIVES||TLC||8:00 PM||1,295||0.4|
|WORST COOKS IN AMERICA||FOOD||9:00 PM||1,256||0.4|
|ERIC ANDRE SHOW||ADULT SWIM||12:15 AM||773||0.3|
|WINTER OLYMPICS LATE NIGHT||NBCSN||12:00 AM||1,025||0.3|
|UFC FIGHT NIGHT||FS1||9:00 PM||893||0.3|
|ON THE CASE WITH PAULA ZAHN||ID||10:00 PM||1,302||0.3|
|LAST WEEK TONIGHT||HBO||11:03 PM||1,199||0.3|
|GUY’S GROCERY GAMES||FOOD||8:00 PM||956||0.3|
|SUPERMANSION||ADULT SWIM||1:00 AM||645||0.3|
|EVIL LIVES HERE||ID||9:00 PM||1,222||0.3|
|TO ROME FOR LOVE||BRAVO||9:00 PM||792||0.3|
- Unsurprisingly, the NBA ALL STAR game dominated over cable on Sunday night (and not just because of Fergie’s weirdly sexual rendition of the national anthem , but I think Jimmy Kimmel’s reaction sums it up best). The main broadcast on TNT scored a 2.8 rating in adults 18-49 and grabbed 6.45 million viewers, while a simulcast on Turner sister channel TBS slid into the number six spot with an additional 1.2 million viewers and 0.5 rating, giving the game a 3.3 demo rating and 7.65 million viewers overall, consistent with 2017 and several years prior.
- REAL HOUSEWIVES OF ATLANTA on Bravo was the top-rated non-sports programming of the night, earning a 0.9 (down a tenth from last week, but still good enough to get ahead of NBCSN’s Olympics coverage, which has been topping the list since the Games opened on 9th February).
- HBO’s LAST WEEK TONIGHT with John Oliver made their season 5 debut, earning a 0.3 and 1.2 million viewers, consistent with Season 4’s premiere. Same as last year, Oliver opened with another look at the Orange Catastrophe, this time from a world-wide view. I tried to pick out a favorite moment, but really, the main segment is well worth 19 minutes – watch it HERE.
- As for Olympic coverage, NBCSN still managed to pick up several spots on the top 25. Midday broadcasts brought the highest numbers for the channel, earning a 0.6 in adults 18-49 and just over 2 million watching. An early morning broadcast of Women’s Curling (US vs. South Korea) and primetime coverage each earned 0.4s.
- Pilots for 2018-19 are now in full swing, with most series regular roles nearly completed at all five networks. While there haven’t been any Australians in the mix that I’ve seen announced, a couple actors to note are The Walking Dead’s Walter Goggins going to a leading role in CBS’ reboot of LA CONFIDENTIAL, and Gabriellle Union reprising her role for NBC’s spinoff of the BAD BOYS movie franchise (the show has also cast Ernie Hudson of Ghostbusters fame). You can see my full report on all the alternative, comedy, and drama pilots being considered by broadcast, HERE, and for an early breakdown of the overachievers, see Deadline’s great article HERE.
- Fox Sports is planning to broadcast a record 38 games of the 2018 World Cup, despite the US not even having a team in the global tournament this year (Italy and Netherlands have missed for this year too). However, Fox is plowing ahead, with a planned 350 hours+ of programming and more live games than the previous four World Cup’s combined. Said David Neal, Fox Sports’ Executive Producer, FIFA World Cup, “The 2018 FIFA World Cup Russia is not only the summer’s biggest sporting event but Fox Sports’ largest production in our 24-year history…Our programming team has done a terrific job curating a schedule fit for an event of this magnitude.” Line-up of matches can be found HERE.
- Imagine Entertainment is expanding its footprint in scripted comedy, acquiring a controlling stake in Jax Media to develop, produce and finance both film and television projects. While not much is known about the deal, structurally, Imagine will gain access to Jax’s stable of next-gen comedy talent and physical production infrastructure. As an independent producer, Jax is known for producing such comedy shows as Full Frontal with Samantha Bee (TBS), Roseanne (ABC Reboot), and Chris Rock’s latest comedy special, Tambourine (Netflix).
- Vox Media is has become the latest digital media company to announce layoffs; they pink-slipped 50 employees today across their Racked, Curbed, and SB Nation publications, as well as to its social video team. Despite touting audience growth, CEO Jim Bankoff explained the layoffs in these divisions as, “due to industry changes over the past few months and our long term budgeting process, that those initiatives won’t be viable audience or revenue growth drivers for us relative to other investments we are making.”
- Stuart Ford, the former CEO of IM Global has launched an independent film, television production, and licensing company. Operating under the name Acclerated Global Content (AGC), the new company will develop, produce, finance, and globally license feature films, scripted, unscripted and factual television, as well as digital and music content. The venture is backed by 3 international investors: MediaNet Partners (Latin American private asset management firm), Greg Clark (Silicon Valley entrepreneur, Symantec CEO and Fibonacci Films founder/chairman), and Image Nation Abu Dhabi.