Winter Olympics off to slow start for NBC; Facebook greenlights half-hour dramedy with Elizabeth Olsen to straight to 10-episode series; FOX renews THE FOUR for a second season
|Adults 18-49 rating/share||3.4/13||1.3/5||1.3/5||1.0/4||0.5/2|
|Total Viewers (millions)||14.53||5.06||4.03||5.19||1.46|
Broadcast Primetime Live + Same Day – Thursday, February 8, 2018
|8 p.m.||Winter Olympics (NBC) (8-11 p.m.)||3.4/13||14.53|
|Grey’s Anatomy (ABC)||2.0/8||7.3|
|Big Brother: Celebrity Edition (CBS)||1.4/5||5.6|
|The Four: Battle for Stardom (FOX) (8-10 p.m.)||1.3/5||4.03|
|Supernatural (The CW)||0.6/2||1.82|
|9 p.m.||Scandal (ABC)||1.1/4||4.63|
|The Big Bang Theory (CBS) – R||1.0/4||5.58|
|Arrow (The CW)||0.4/2||1.3|
|9:30 p.m.||Young Sheldon (CBS) – R||0.9/3||5.45|
|10 p.m.||How to Get Away with Murder (ABC)||0.8/3||3.26|
|SWAT (CBS) – R||0.6/2||4.45|
- The first night of the Winter Olympics in PyeongChang easily led Thursday night, however were down from the same night in 2014 and had little to no impact on the rest of the networks. Although the fast nationals are not very accurate due to the live airing, but metered-market households showed a 9.3 rating/16 share, a 21% drop from four years ago, but also in line with non-sports declines since 2014.
- Elsewhere on broadcast, ABC’s all-Shonda night was down a bit, with both GREY’S ANATOMY (2.0) and SCANDAL (1.1) each off 0.3 from last week, while HTGAWM (0.8) fell by two tenths.
- On CBS, the second episode of BIG BROTHER: CELEBRITY EDITION slipped 0.4 from Wednesday, down to 1.4 for Thursday night, while Fox’s finale of THE FOUR (minus ousted judge Charlie Walk) ticked up slightly to 1.3 for the night.
- On CW, old workhorses SUPERNATURAL (0.6) and ARROW (0.4) held steady for another week in a row.
Top 25 Original Programs on Cable – Wednesday, February 7, 2018
|NBA REGULAR SEASON||ESPN||8:01 PM||2,119||0.8|
|NBA REGULAR SEASON||ESPN||10:43 PM||1,080||0.5|
|BLACK INK CREW SPECIALS||VH1||9:00 PM||838||0.5|
|MY 600-LB LIFE||TLC||8:00 PM||1,376||0.4|
|PROPERTY BROTHERS||HOME||9:00 PM||1,763||0.4|
|HOMICIDE HUNTER LT JOE||INVEST||10:00 PM||1,834||0.4|
|HOUSE HUNTERS||HOME||10:00 PM||1,677||0.4|
|HANNITY||FOX NEWS||9:00 PM||3,894||0.4|
|IF LOVING YOU IS WRONG||OWN||10:00 PM||1,517||0.4|
|RACHEL MADDOW SHOW||MSNBC||9:00 PM||3,006||0.4|
|TUCKER CARLSON TONIGHT||FOX NEWS||8:00 PM||3,479||0.4|
|FULL FRONTAL W/SAM BEE||TBS||10:30 PM||1,131||0.3|
|HOUSE HUNTERS INTL||HOME||10:30 PM||1,517||0.3|
|INGRAHAM ANGLE, THE||FOX NEWS||10:00 PM||3,106||0.3|
|SEE NO EVIL||INVEST||9:00 PM||1,447||0.3|
|STREET OUTLAWS: MEMPHIS||DISCOVERY||9:00 PM||883||0.3|
|ACS: VERSACE||FX||10:00 PM||981||0.3|
|CATFISH: THE TV SHOW||MTV||10:00 PM||598||0.3|
|NBA PRE-GAME||ESPN||7:00 PM||681||0.3|
|SPECIAL RPT W/BRET BAIER||FOX NEWS||6:00 PM||2,795||0.3|
|FAMILY BY THE TON||TLC||10:05 PM||904||0.3|
|GUYS GROCERY GAMES||FOOD||9:00 PM||814||0.3|
|LIBRARIANS, THE||TNT||8:00 PM||1,436||0.3|
|LITTLE WOMEN ATL||LIFETIME||9:00 PM||736||0.3|
- It was a mostly quiet Wednesday night on cable, with ESPN topping the list with coverage of the NBA game between Minnesota and Cleveland, which scored a 0.8 rating in adults 18-49 and grabbed 2.12 million viewers.
- Following up in the number 2 spot was the later NBA game between San Antonio and Phoenix, grabbing a 0.5 and 1.08 million viewers for ESPN. Rounding out the top 3 was a special episode of BLACK INK CREW on VH1, which also earned a 0.5 (and a tenth down from its 0.6 average).
- FX’s AMERICAN CRIME STORY: VERSACE continues to fall, breaking its recent 0.4 streak by shedding a tenth this week and down to 0.3 (but still managing to stay in the top 25).
- Apple is getting into the half-hour anthology game, following the success of such shows as The Guest Book on TBS and Room 104 on HBO. Earning an average of 0.4 and 0.1* among 18-49s over their first seasons respectively, both shows were renewed for second seasons over the summer. For Apple’s entry into the market, they’re developing LITTLE AMERICA, a series described as “a small, collective portrait of America’s immigrants — and thereby a portrait of America itself.” The project comes from Kumail Nanjiani and Emily V. Gordon, the Oscar-nominated writers of indie hit The Big Sick, SMILF executive producer Lee Eisenberg, Master of None co-creator/executive producer Alan Yang and Universal Television.
- WeTV has renewed breakout hit docuseries LOVE AFTER LOCKUP for an expanded 10-episode second season, set to debut in 2019. Lockup, which focuses on couples who found love after one was sent to prison, has shown strong audience growth week over week, up 86% among women 25-54 and up 62% among all adults 25-54 in Live+3s. I’m digging a bit more deeply into their rights situation and will report back with anything I learn.
- Despite somewhat lackluster ratings, low energy, and one judge presumably off the series amidst sexual harassment allegations, FOX nevertheless renewed singing competition THE FOUR for a second season. Interesting, none of the current judge’s deals are signed for season 2, although it is expected that Meghan Trainor, Sean “Diddy” Combs, and DJ Khaled will return, along with host Fergie.
- Facebook has given a rare greenlight to a scripted series (their focus is heavily weighted on cheaper, faster-to-produce unscripted fare). The yet-untitled half-hour dramedy will star Elizabeth Olsen (the Scarlet Witch in the Avengers movies). The project, originally set up at Showtime, landed at Facebook as they continue to push into premium original content. No word yet on when the show will go into production or a release date for the streaming series.
- Great article today on Deadline analyzing the potential Viacom/CBS merger from a global perspective. Read it HERE.
* Fast National ratings average