DAILY DIGEST – 2.5.18

Eagles Win First Championship as Super Bowl LII Ratings slide to lowest ratings in 8 years; Highlights from best and worst of the big game; Notes on new Ninja Warrior companion series THE TITAN GAMES

BROADCAST RATINGS:

Network Average:

SUNDAY, 2.4.18 NBC ABC CBS FOX
Adults 18-49 rating/share 28.6/68 0.4/1 0.3/1 0.2/1
Total Viewers (millions) 87.34 1.91 2.93 0.66

 

Broadcast Primetime Live + Same Day – Sunday, February 4, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
7 p.m. Super Bowl LII (NBC) (7-10 p.m.) 30.9/72 95.17
  60 Minutes (CBS) 0.3/1 3.05
  America’s Funniest Home Videos (ABC) – R 0.3/1 1.91
  Brooklyn Nine-Nine (FOX) – R 0.1/0 0.43
       
7:30 p.m. Bob’s Burgers (FOX) – R 0.2/1 0.59
       
8 p.m. America’s Funniest Home Videos (ABC) – R 0.4/1 1.98
  The Simpsons (FOX) – R 0.4/1 0.93
  NCIS (CBS) – R 0.2/1 2.62
       
8:30 p.m. Ghosted (FOX) – R 0.2/1 0.62
       
9 p.m. Shark Tank (ABC) – R 0.4/1 1.58
  Family Guy (FOX) – R 0.3/1 0.72
  NCIS: New Orleans (CBS) – R 0.2/1 2.67
       
9:30 p.m. LA to Vegas (FOX) – R 0.2/1 0.65
       
10 p.m. Super Bowl Postgame (NBC) 28.2/69 84.31
  Shark Tank (ABC) – R 0.5/1 2.16
  NCIS: Los Angeles (CBS) – R 0.4/1 3.38
       
10:30 p.m. SuperBowl Postgame/This Is Us (NBC) (10:30-11 p.m.) 14.9/46 43.34

Ratings Report:

  • It was Super Bowl Sunday in America and while down slightly from 2017, viewership and ratings were still at the extremely high levels we expect to see year over year for the biggest game in the country. Scoring a 30.9 rating in adults 18-49, Superbowl LII (down 8.6% from 2017’s game), 17 million people watched the underdog Philadelphia Eagles pull off a stunning, down-to-the-wire 41-33 win after being within 3 points of each other for most of the game. Overall viewership was down about 15% from last year’s game, which grabbed 111.32 million eyeballs, but numbers should adjust up, as the kickoff came before 7pm and ran well past the 10pm hour.
  • NBC followed up with a special episode of THIS IS US which scored a 16.2 household rating in metered markets – the best performance for post-Super Bowl programming since The Voice in 2012. One note: there will big significant adjustments on these numbers, as the episode didn’t begin until 10:45pm, but the show is still expected to have gathered an audience north of 20 million viewers.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Thursday, February 1, 2018

Show Net Time Total viewers
(000s)
18-49
rating
NBA BASKETBALL TNT 10:29 PM 1,341 0.6
NBA BASKETBALL TNT 8:14 PM 1,438 0.5
ESPN ORIGINAL DOCUMENTARY ESPN 9:00 PM 1,260 0.5
IMPRACTICAL JOKERS TRUTV 10:00 PM 891 0.5
HANNITY FOX NEWS 9:00 PM 4,154 0.4
RUPAUL ALL STARS VH1 8:00 PM 777 0.4
60 DAYS IN A&E 10:00 PM 847 0.4
INGRAHAM ANGLE, THE FOX NEWS 10:00 PM 3,616 0.4
BETRAYED INVEST 10:00 PM 1,369 0.4
TUCKER CARLSON TONIGHT FOX NEWS 8:00 PM 3,717 0.4
SWAMP PEOPLE HISTORY 9:00 PM 2,085 0.4
RACHEL MADDOW SHOW MSNBC 9:00 PM 3,044 0.4
HOUSE HUNTERS INTL HOME 10:30 PM 1,697 0.3
SPORTSCENTER PRIME L ESPN 10:30 PM 748 0.3
FLIP OR FLOP NASHVILLE HOME 9:00 PM 1,336 0.3
TOP CHEF BRAVO 9:00 PM 881 0.3
SWAMP PEOPLE HISTORY 10:00 PM 1,790 0.3
HOUSE HUNTERS HOME 10:00 PM 1,645 0.3
BEAT B.FLAY FOOD 10:00 PM 932 0.3
NBA PRE-GAME SHOW TNT 8:00 PM 963 0.3
MY 600-LB LIFE TLC 8:00 PM 865 0.3
INSIDE THE NBA TNT 1:05 AM 632 0.3
SPECIAL RPT W/BRET BAIER FOX NEWS 6:00 PM 2,890 0.3
60 DAYS IN FL A&E 11:03 PM 635 0.3
PARDON THE INTERRUPTION ESPN 5:30 PM 803 0.3

Of Note:

  • TNT took its usual spot atop Thursday cable with coverage of two NBA games. The broadcast of the Thunder vs. Nuggets scored the top marks, bringing in a 0.6 among adults 18-49, while an earlier game between the Rockets and Spurs followed closely behind with a 0.5.
  • After debuting strong last week, VH1’s RUPAUL’S DRAG RACE ALL STARS took a minor hit, falling a tenth to 0.4 this week with 777,000 viewers.
  • HANNITY on Fox News rose as high as the number five spot on Thursday, scoring a 0.43 in adults 18-49 (rounded down to 0.4) and 4.15 million watching, versus MADDOW on MSNBC, who is staying steady with her own performance at a 0.37 (rounded up to 0.4) and 3.04 million viewers, but the gap keeps widening between the two vastly different political and editorial points of view.

 

OTHER NEWS:

  • Interesting programming notes, releases, and tidbits from Superbowl LII:
    • 30 second spots sold north of $5 million USD this year, the highest price yet for the ads. Despite declining viewership for the league overall and ratings staying in a narrow range since 2011, a well-placed ad during the game still reaches between 108-114 million viewers annually, advertisers still consider it a safe bet.
    • That’s an expensive piece of dead air: NBC went totally dark for nearly 30 seconds going in to a commercial break during the first half of the game. It was confusing and surprising to see and the glitch was eventually blamed on an equipment failure.
    • For a breakdown of all the best and worst ads during the Super Bowl, I highly recommend this entertaining report card by Bleacher Report. Personal favorites of mine were the clever series of 15-second fake out ads for Tide featuring David Harbour and celebrities standing in for Amazon’s Alexa after she loses her voice.
    • Netflix managed to pull off a first: they unveiled a surprise ad for THE CLOVERFIELD PARADOX (JJ Abrams, a follow-up to the 2008 “found footage” film) furing the first half of the game, then immediately released it following the conclusion of the game. Streaming now on Netflix, catch a trailer HERE (I haven’t had a chance to watch yet, but reviews have been mostly disappointing, with the AV Club snarking, “It isn’t as original as its marketing campaign” and The Atlantic using the blunt headline, “The Cloverfield Paradox Lands With a Thud.”)
    • HBO ran its first Super Bowl ad in twenty years, revealing a 30-second teaser for Season 2 of WESTWORLD, set to premiere on April 22. [TEASER]
    • Halftime show by Justin Timberlake was lackluster at best. He practically looked like he was sleep-walking through the performance, and the cheesy backdrop of Prince on a sheet was more ghoulish and garish than honorary.
  • I spoke with Enrique Guillen today and NBC has given a 10-episode straight-to-series order for a new physical competition hosted by Dwayne Johnson. Titled THE TITAN GAMES, the is a cross between The Four and American Gladiators: everyday people will face off against one of six “Titans” in a range of arena-based physical challenges, and if the contender can defeat the Titan, will become part of their elite 6-person squad. Each week, Titans must compete to keep their spots on the team, and the season finale will feature an all-out melee battle where Titans compete against each other to be the last man and woman standing. Universal owns the tape and format rights, and the game was developed specifically as a companion to Ninja Warrior. Johnson is teamed with A. Smith & CO and Seven Bucks Productions; see the first promo HERE. Show will be shot in the fall with a TBD launch.

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