DAILY DIGEST – 1.31.18

2018 State of the Union audience down 14% from 2017; THE ALIENIST holds up in week 2; Bravo and Oxygen greenlight companion scripted and docu- series around true-crime podcast DIRTY JOHN

BROADCAST RATINGS:

Network Average:

MONDAY, 1.29.18 ABC CBS NBC FOX CW
Adults 18-49 rating/share 1.4/5 1.0/4 0.9/3 0.9/3 0.4/2
Total Viewers (millions) 5.87 5.97 4.7 4.15 1.6

 

Broadcast Primetime Live + Same Day – Tuesday, January 30, 2018

Time Show Adults 18-49
rating/share
Viewers
(millions)
8 p.m. Ellen’s Game of Games (NBC) 1.8/7 7.73
  Super Bowl’s Greatest Commercials (CBS) – S 1.1/4 7.43
  Fresh Off the Boat (ABC) 1.0/4 4.17
  The Flash (The CW) 0.9/3 2.57
  Lethal Weapon (FOX) – R 0.6/2 2.9
       
8:30 p.m. Fresh Off the Boat (ABC) 1.0/4 3.68
       
9 p.m. State of the Union (NBC) (9-11 p.m.) 1.5/5 6.13
  State of the Union (CBS) (9-11 p.m.) 1.1/4 6.16
  State of the Union (ABC) (9-11 p.m.) 0.9/3 4.37
  State of the Union (FOX) (9-10 p.m.) 0.8/3 3.14
  Black Lightning (The CW) 0.8/3 2.22

Ratings Report:

  • Last night broadcast was dominated by the State of the Union, and much to the Orange Menace’s chagrin, ratings were nowhere near what he grabbed during his first address to the nation in 2017. Last night’s formal speech* drew 19.8 million viewers across four major networks (CW did not carry the live feed), down about 3 million from last year, when the new President had 23 million people watching. Most of those watching tuned into NBC for the address, which drew the highest rating in 18-49 adults with a 1.5, followed by CBS (1.1), ABC (0.9), and finally FOX (0.8).
  • In original programming, new superhero drama BLACK LIGHTNING on CW had the best night, growing by two tenths this week to match its premiere rating of 0.8, while THE FLASH also rebounded .2, up to 0.9 from last week’s low of 0.7.
  • On NBC, ELLEN’S GAME OF GAMES took the highest rating of the night with a 1.8 among adults 18-49 and even with last week, while SUPER BOWL’S GREATEST COMMERICALS drew a 1.1 for the night on CBS.

 

CABLE RATINGS:

Top 25 Original Programs on Cable – Monday, January 29, 2018

Show Net Time Total viewers
(000s)
18-49
rating
WWE ENTERTAINMENT USA 8:00 PM 3,662 1.2
WWE ENTERTAINMENT USA 9:00 PM 3,461 1.2
WWE ENTERTAINMENT USA 10:00 PM 3,061 1.1
LOVE & HIP HOP MIAMI VH1 9:00 PM 1,883 1.1
LOVE AND HIP HOP VH1 8:00 PM 1,844 1
STREET OUTLAWS DISCOVERY 9:00 PM 2,033 0.8
TEEN MOM MTV 9:00 PM 1,237 0.7
VANDERPUMP RULES BRAVO 9:00 PM 1,537 0.6
STREET OUTLAWS: MEMPHIS DISCOVERY 10:03 PM 1,516 0.6
COLLEGE BKBL REG SSN ESPN 9:05 PM 1,421 0.5
ALIENIST, THE TNT 9:00 PM 1,928 0.5
HANNITY FOX NEWS 9:00 PM 4,365 0.5
RACHEL MADDOW SHOW MSNBC 9:00 PM 3,229 0.4
COLLEGE BKBL REG SSN ESPN 7:00 PM 1,312 0.4
TUCKER CARLSON TONIGHT FOX NEWS 8:00 PM 3,898 0.4
SPORTSCENTER LATE ESPN 11:08 PM 864 0.4
KIDS BAKING CHAMP FOOD 9:00 PM 1,425 0.4
SIESTA KEY MTV 10:01 PM 622 0.4
PAWN STARS HISTORY 10:33 PM 1477 0.4
PAWN STARS HISTORY 10:03 PM 1,580 0.4
PARDON THE INTERRUPTION ESPN 5:30 PM 848 0.3
AMERICAN PICKERS HISTORY 9:00 PM 2,017 0.3
HOUSE HUNTERS HOME 10:00 PM 1,664 0.3
WACO A&E 9:00 PM 943 0.3
PEOPLE MAG INVESTIGATES INVEST 9:00 PM 1,515 0.3

Of Note:

  • USA’s WWE MONDAY NIGHT RAW took all three top slots for cable on Monday, once again nudging up a tenth over its performance last week. The 8 and 9pm hours each earned a 1.2 in adults 18-49, while the 10pm hour rated 1.1. Throughout the 3-hour broadcast, the show retained 84% of its audience for the night.
  • Two LOVE & HIP HOPs rounded out the top five, with spinoff MIAMI scoring a 1.1, rising two tenths over last week, while the flagship show help steady with another 1.0.
  • New period thriller THE ALIENIST is holding steady for TNT, retaining its premiere rating of a 0.5 in its second week, with the show finishing just outside the top five.
  • In cable news, HANNITY continues to push his advantage of MADDOW by mere centimeters. Neck and neck on Monday, Hannity narrowly gained the ratings edge by another .04 of a point, earning a 0.46 to Maddow’s 0.42 (rounding up to 0.5 and 0.4) respectively, while the audience gap continues to widen at a worrying pace – Hannity’s audience margin sits at 1.14 million more than Maddow for Monday, and I don’t see any reason why it won’t continue to increase. For further analysis, see Hollywood Reporter’s article about Maddow’s ratings edge in January (which is now slipping), but Fox’s win with audiences overall.

 

OTHER NEWS:

  • Interesting article arguing the flip side of the cord-cutting argument. In THIS POST by Media Insider, Dave Morgan argues that, minute-to-minute, linear TV still delivers more audience advertising than any other source for watching content, 90 million in the US don’t even have broadband, and even millennials are still watching significantly more linear TV than digital video, according to Nielsen.
  • Bravo has given a 2-season straight to series order for a true crime anthology series from Universal Cable Productions, the LA Times, and Atlas Entertainment. Based on the breakout true crime podcast by reporter Christopher Goffard, DIRTY JOHN, season one of the show will follow how a romance between Debra Newell and seemingly “all-together” John Meehan devolves into an increasingly complex web of love, deception, denial, and survival. Season 2 of the anthology is still in development, but will follow a separate case.
  • As a companion to the scripted series, Oxygen has ordered a docuseries on the same case, investigating the real life of “Dirty John” through the eyes of the many women he deceived. Length and number of episodes is still TBD; Herzog and Co will lead production with support from Los Angeles Time Studios.
  • E! is bringing a new docuseries to the channel later this year: MODEL SQUAD, following the lives of supermodels Daniela Braga, Olivia Culpo, Hannah Ferguson, Ping Hue, Nadine Leoppold, Caroline Lowe, Ashley Moore, Shanina Shaik, and Devon Windsor will kick off with a NY Fashion Week special set to air on February 12th. Start date for the 8×60 series showing the women as they work, live, and try to find love in the Big Apple has not yet been announced, but will most likely be Q3. Check out the teaser for the special HERE.
  • FOX has closed a deal to take over THURSDAY NIGHT FOOTBALL programming through the 2022 season, but at a much higher cost than expected. Bidding northward of $3B USD for the property, Fox will take over arguably the least valuable property in the NFL programming lineup, which offers reliable programming for the dramatically reduced network (pending the studio sale to Disney closing) on one hand, but creates a wave of programming issues for FOX’s launch of fall shows, which already move around the calendar due to the network’s deal to air post-season MLB games. So far, the market is reacting negatively to the decision, with stocks trading 4% down since the deal was first announce this morning.
  • As mergers become de rigeur in the US, this analysis by Deadline on the possibility of a revived Viacom/CBS merger is well worth a READ.

 

 

 

 

 

* “Fun” fact: it was one of the longest in US history – somehow, he managed to drone on for an hour and twenty minutes; the only modern president to speak longer was President Clinton in the early nineties

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